Position Title: Senior Brand Manager Potato Brand Strategy & Mix Development
Position Type: Regular - Full-Time
Position Location: VilleneuvedAscq 2020
Requisition ID: 31184
Senior Brand Manager Potato Brand Strategy & Mix development
We are passionate about potatoes. But we're even more passionate about our People!
McCain knows the importance that food plays in people's lives - the power it has to bring people, families and communities together. That is why our purpose is celebrating real connections through delicious, planet-friendly food. We are customer obsessed.
We do this by succeeding together with our teams, business and community partners around the world because we know when we work and grow together, we succeed together. Be a part of our family!
JOB PURPOSE:
The Senior Brand Manager Potato Brand Strategy & Mix development participates to the design of the potato growth strategy and its deployment across Retail, Food service & QSR channels.
More specifically he/she leads the marketing mix development for the winning propositions inside our pipeline, develops and signs off final product design and build launch toolkits for the channel activation team.
He/she actively supports the Marketing Manager potato brand strategy and mix development in designing effective brand strategy, and leads the development of content & assets for the launch projects he/she owns.
In other words, he/she is the champion of the mix development of innovations and brand materials.
WHERE YOU'LL WORK:
France (Villeneuve d'Ascq)
Report to: Marketing Manager potato brand strategy & mix development CE
RESPONSIBILITIES AND ACCOUNTABILITIES:
1. Participates to the definition of the brand strategy, including brand/portfolio segmentation in strong coordination with the marketing manager potato brand strategy & mix development
2. Owns specifically the following areas :
- Innovation mix development - including product mix, packaging, business cases in collaboration with Channel teams down to Launch kits adapted to each channel
- Brand content development and deployment at 360°
3. Ensures fruitful and efficient collaboration with the following teams :
- Media & Digital Marketing
- Channel Planning & Activation teams
- R&D team and specifically the Potato dedicated R&D team
4. Collaborates with the advertising and design agencies on all potato projects
5. Follow innovation quality until launch
More specifically, he/she will be accountable for :
- Innovation performance
- Market share performance
WHAT WE'RE LOOKING FOR:
- Strong marketing background both in category strategy development & innovation pipeline building
- > 5 years of experience in an FMCG company
- Excellent communication skills, written & spoken
- Very strong command of English language, written & spoken
- Strong analytical skills
- Passion for food
Other Competency Requirements:
- Good management skills (within the company & external partners)
- Ability to move constantly between a global vision and an attention to details.
- Strong ability for problem solving at operational level whilst understanding the strategic framework he/she operates within.
- Highly agile and solution provider to overcome daily challenges/hurdles enabling on time delivery of missions and tasks
WHAT WE OFFER:
• Competitive salary
• Employment contract and stable employment (permanent role)
• Additional bonuses (Year-end bonus, Vacation allowance), Local benefit (Health and Pension insurance)
• Opportunity to work independently in a challenging and international environment
• Open and friendly colleagues
• Partial working from home is possible
Join McCain Family! Apply now.
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McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Privacy Policy
Job Family: Marketing
Division: Continental Europe
Department: Mark Pot. Brand Strat and Mix Dvl
Location(s): FR - France : Nord : Villeneuve-d'Ascq
Company: McCain Alimentaire SAS
What the Team is Saying
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What We Do
The power it has to uplift and bring people, Guided by our purpose - Celebrating real connections through delicious, planet-friendly food - we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.
As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do. Our product quality, people and customer dedication help us achieve global sales in excess of CDN $10 billion. Through our investment and innovation, we continue to be a global leader in prepared potato products, including our famous French Fries and appetizers.
We are passionate about supporting and developing our people-providing opportunities to grow and learn in their roles, as well as building careers for the long term.
Why Work With Us
We are working to bring digital tools and data into our processes to drive efficiency, automation and data-driven insights. From connecting our business, enabling our supply chain, supporting our customers, to reinventing agriculture. So if you are a tech expert looking to join a company transforming technology, think of McCain.
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