Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
Krak brings the Kraken mission into everyday life as a money app that empowers people to earn, send, and spend instantaneously, with ease. Offering competitive yield on balances, transfers to 160+ countries, and instant payments to friends and family.
This role sits at the centre of that. You're the standard-setter and creative spark, the person behind the brand, the marketing assets and the campaigns that define what Krak looks and feels like, pushing the craft and consistency of every piece higher.
The opportunityLead brand refreshes and evolution for Krak, owning our visual identity, art direction, and design standards end to end.
Make sure Krak looks and feels like Krak everywhere. The website, product launches, product marketing, lifecycle (email, CRM), paid acquisition, organic social, app store assets, and events.
Bring 3D proficiency to the table, modeling our card product and other key visuals as part of the brand's look.
Build motion systems and animations that give Krak's brand a sense of movement and life, from simple systems to more advanced work.
Use AI tools for rapid concepting and production, and partner with video or advanced animation creators when a project calls for more depth.
Develop and grow Krak's illustration style, producing original work for product and marketing while building a reusable library so teams aren't starting from scratch.
Build scalable design systems. Figma component libraries, marketing templates, and localization-ready layouts that let any team produce on-brand work quickly.
Create variable and auto-generated asset systems, plus modular campaign kits, so we can launch more often, in more markets, without more manual effort.
Design creative automation workflows, programmatic copy and image swaps, multi-format exports, and localization at scale, whilst keeping quality high as volume increases.
Stay hands-on with AI-assisted production pipelines, treating them as a core part of how Krak's brand gets made, not an experiment on the side.
5+ years of Brand Design experience with time spent in a fast paced fintech, or, in world class design agencies working on fintech products
Demonstrable ability to work across a variety of teams on a multitude of projects in a high performance environment
An exciting, creative portfolio showcasing detail-oriented design work, strategic thinking and provocative creativity
Excellence in typography, color, layout, and composition
Natural storyteller with a demonstrated ability to showcase work, rationalize decisions and communicate concepts
Ability to work independently, drive multiple projects at a time, and iterate quickly
Desire to thrive within a fast-paced, emerging industry with a variety of design challenges
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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Skills Required
- 5+ years Brand Design experience in fintech or top-tier design agencies
- Proficiency in Figma and building scalable component libraries and marketing templates
- 3D modeling proficiency for product and key visuals
- Experience creating motion systems and animations
- Experience using AI tools for concepting and production pipelines
- Ability to develop original illustration style and reusable libraries
- Experience designing creative automation, programmatic copy/image swaps, and localization workflows
- Strong typography, color, layout, and composition skills
- Proven ability to work across teams, present work, and rationalize design decisions
- Ability to manage multiple projects independently in a fast-paced environment
Kraken Digital Asset Exchange Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken Digital Asset Exchange and has not been reviewed or approved by Kraken Digital Asset Exchange.
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Fair & Transparent Compensation — Pay is considered competitive for many roles, with strong total compensation reported for in‑demand technical and senior positions. Market‑aligned packages are highlighted across key functions, indicating the ability to reach top‑of‑market for certain hires.
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Equity Value & Accessibility — Equity grants are available for most roles, complemented by bonus programs and the option to receive a portion of pay in crypto. This ownership‑oriented design is positioned as part of the standard total compensation approach.
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Flexible Benefits — A remote‑first operating model, flexible time off, and a remote‑workstation setup bonus emphasize autonomy and location flexibility. Core benefits are framed to support distributed work across multiple regions.
Kraken Digital Asset Exchange Insights
What We Do
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD. Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin,, staking, regulated derivatives and index services. Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves. In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces. This recognition reflects our ongoing commitment to providing a flexible workplace that prioritizes wellbeing and career development. Kraken prioritizes client-centricity, security, and superior products, valuing merit and encouraging bold ideas within a transparent communication framework. Kraken offers a flexible, asynchronous, and globally remote work culture, allowing its employees (aka Krakenites) to balance team and personal needs. Kraken provides diverse learning and development programs, enabling Krakenites to chart their own professional paths in the crypto industry. Benefits include globally competitive compensation (with crypto payment options), flexible time off, wellness perks, and annual team retreats. Kraken's collaborative culture promotes authenticity, humility, and respect, encouraging candid interactions and valuing diverse perspectives from its global team. Crypto conviction is central to Kraken's ethos, driving product and service development. The company views challenges as opportunities for creative problem-solving, remaining adaptable in the fast-paced crypto industry. Kraken seeks individuals with an entrepreneurial spirit and a curious, self-starting approach to complex problems. The company fosters a culture of accountability and clear communication, valuing critical feedback for continuous improvement. Overall, Kraken's EVP reflects its commitment to building a bridge from traditional finance to crypto, both in its broader mission and in supporting employees transitioning to crypto careers.
Why Work With Us
Work at Kraken to be part of a mission-driven crypto revolution. Enjoy a flexible, remote-first culture that values bold ideas. Grow your career with competitive benefits and diverse learning opportunities. Join a collaborative team that embraces innovation, accountability, and globally inclusive perspectives.
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