The Senior Business Intelligence Analyst supports the organization’s Voice of Customer (VoC) and customer insights efforts by analyzing data from customer feedback programs, external third-party research and internal customer and operational data. This individual is responsible for the development, implementation and maintenance of data-driven solutions to support strategic decision-making. Additionally, this role involves working closely with various senior CX leaders and business stakeholders to gather requirements, perform data analysis, and create insightful reports and dashboards. The ideal candidate is analytical, detail-oriented, and skilled at synthesizing data into compelling findings, recommendations and actionable customer insights.
Key Responsibilities
Customer Data Analysis
- Analyze data from internal VoC programs (e.g., NPS, CSAT, transactional surveys, complaints, etc).
- Review and interpret external third-party research (e.g., benchmark studies, market research, syndicated reports).
- Identify trends, patterns, and emerging customer needs across channels and touchpoints.
- Transform data into easily understandable visualizations and reports to inform decision making and insights.
Insights and Recommendations
- Identify necessary data to support hypothesis testing and conduct database queries and supporting analysis.
- Develop practical, data-backed recommendations to improve customer experience, processes, or service / product offerings
- Synthesize findings into clear summaries that highlight key customer insights, recommendations and implications.
Reporting & Visualization
- Contribute to dashboards, reports, and recurring insights deliverables for internal stakeholders.
- Create clear charts, tables, and visuals that effectively communicate findings.
- Ensure data accuracy and consistency across reports.
Stakeholder Collaboration
- Work with senior CX team members to support presentations for business leaders.
- Respond to ad-hoc analysis requests and support ongoing CX initiatives.
- Learn and apply best practices in customer research, analytics, and storytelling.
Required Education & Experience
- Bachelor’s degree in Business, Marketing, Analytics, Statistics, Psychology, Social Sciences, or a related field.
- 5-7 years of experience in analytics, customer insights, market research, consulting, or a related role.
Required Skills
- Analytical Skills: Ability to analyze quantitative and qualitative data and draw meaningful conclusions.
- Data Tools: Experience with Excel and/or Google Sheets; familiarity with BI or analytics tools (e.g., Power BI, Tableau, Qualtrics) is a plus.
- Data Integration: Ability to extract data from the enterprise data warehouse and perform analysis using SQL and Python.
- Synthesis & Storytelling: Strong ability to distill complex data into clear insights and actionable recommendations.
- Communication: Clear written and verbal communication skills, with attention to detail.
- Collaboration: Comfortable working with cross-functional partners and supporting senior team members.
- Research Fundamentals: Basic understanding of survey design, research methods, and data interpretation.
- Curiosity & Learning Mindset: Interest in customer experience, continuous improvement, and learning new tools and methodologies.
Qualifications
- Exposure to Voice of Customer programs or customer survey platforms (e.g., Qualtrics, Medallia, etc.).
- Experience working with external research vendors or syndicated research (JD Power, Bain, Forrester, etc.).
- Basic knowledge of statistics or data visualization best practices.
To thrive as a colleague at Citizens, candidates must demonstrate a strong customer-centric mindset, exhibit persistence and resilience in the face of challenges, and embrace continuous learning to adapt and grow in a dynamic environment.
Hours and Work Schedule: (4 days in office, 1 day remote)
Hours per Week: 40
Work Schedule: Monday-Friday
Work Location (s): Johnston, RI, or Westwood, MA or within CFG footprint.
Pay Transparency
The salary range for this position is $105,000-$140,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the budget, work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
Citizens will not sponsor an applicant for a work visa, such as an H-1B, for this position.
About UsEqual Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Equal Employment and Opportunity Employer
Job Applicant Data Privacy Policy
Background Check
Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.
Skills Required
- Bachelor's degree in Business, Marketing, Analytics, Statistics, Psychology, Social Sciences, or related field.
- 5-7 years of experience in analytics, customer insights, market research, consulting, or related role.
- Experience with Excel and/or Google Sheets.
- Ability to extract data from the enterprise data warehouse and perform analysis using SQL.
- Ability to extract data from the enterprise data warehouse and perform analysis using Python.
- Ability to analyze quantitative and qualitative data and draw meaningful conclusions (analytical skills).
- Ability to synthesize complex data into clear insights, recommendations, and storytelling.
- Clear written and verbal communication skills.
- Comfortable collaborating with cross-functional partners and supporting senior team members.
- Basic understanding of survey design, research methods, and data interpretation (research fundamentals).
- Familiarity with BI or analytics tools (e.g., Power BI, Tableau) and survey platforms (Qualtrics, Medallia).
- Exposure to Voice of Customer programs or customer survey platforms (e.g., Qualtrics, Medallia).
- Experience working with external research vendors or syndicated research (e.g., JD Power, Forrester).
- Basic knowledge of statistics or data visualization best practices.
Citizens Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citizens and has not been reviewed or approved by Citizens.
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Parental & Family Support — Parental leave is described as six weeks at 100% pay for all new parents, with up to 16 weeks for birthing parents. Family-building and caregiving supports include more than $25,000 in adoption assistance and up to 10 days of backup care.
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Leave & Time Off Breadth — Time off includes 11 paid holidays and up to 27 PTO days, with materials encouraging employees to use their time. This breadth is frequently positioned as a core strength of the total rewards package.
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Fair & Transparent Compensation — Pay practices are presented as equitable, with disclosures citing near-parity by gender and no gaps for people of color in similar roles. Transparency shows up in posted hourly ranges for retail roles, and some markets list banker pay at competitive levels.
Citizens Insights
What We Do
As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey. We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security, learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation
Why Work With Us
We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.
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