We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Sr. B2B Marketing Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across our full suite of digital disciplines including Marketing Operations (MOPs, CRM, MAP), Content Strategy, and Paid, Owned, and Earned Media. The Sr. B2B Marketing Analyst doesn’t need to be a Subject Matter Expert in all disciplines but does typically have deep-level expertise in a core discipline and demonstrates competency in understanding of all disciplines. You will work closely with teams of channel specialists (including LinkedIn Ads, Google Ads, Meta Ads, Programmatic, Creative, PR, CRO, SEO, Organic Social, Email, Marketing Operations, Analytics, and Persona Development) to conduct marketing program audits and develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients. The Sr. B2B Marketing Analyst leads these projects among teams ranging from 5-20 contributors for any given project.
Responsibilities:
- Diagnosing: analyze first-party and third-party data (both Marketing and Business Health) to determine the key reason or reasons brands we’re auditing aren’t achieving their goals
- Drafting the Narrative: after analyzing the business, propose overarching solutions and effectively communicate those high-level business solutions to supporting analysts
- Planning: determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
- Coordinating: working with channel analysts to ensure channel-level strategies align with the overarching plan and direction
- Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
- Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.
- Developing the Business Case: justify our costs using data
Role Requirements:
- 5+ years of cross-channel marketing program management experience
- Understanding of marketing funnels and flywheels
- Understanding of B2B buying committees / audience strategy
- Competence in post-marketing lead funnels & MOPs
- Familiarity with the larger marketing and media buying landscape
- Familiarity with earned media channels
- Familiarity with Asana and Slack
- Experience with audience insight tools such as Global Web Index and Bombora a plus
- Experience with Account-Based Marketing (ABM) a plus
Key Performance Indicators
- Avg. Contract Size ($15k+)
- Win Rate (50%+)
- Percent of Appraised GP to Won GP (50%+)
Most Important Things (MITs)
- Audit Quality
- Audit Speed
- Thought Leadership of appraisal collateral development
- Accuracy of Appraisal Forecasts
Benefits & Perks:
- Base salary + commission opportunities
- Unlimited PTO (available on day one)
- Fully flex work environment: full-remote, in-office, or hybrid
- 12 observed national holidays
- Regularly scheduled mental health and recharge days
- 401k plan with up to 4% employer match after 6 months with the company
- Unlimited opportunities for professional growth within a rapidly growing agency
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- Employee Assistance Program (EAP)
- Quarterly awards and recognitions for outstanding performance
- Clear pathway to leadership for every position
- Opportunities to be involved in company DEI initiatives
- Ongoing employee development programs for personal and professional growths
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
