Sr Associate, Sales Force Effectiveness

Posted 3 Days Ago
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Madrid, Comunidad de Madrid, ESP
In-Office
Senior level
Biotech
The Role
Leads sales force effectiveness initiatives across performance management, incentive design, territory alignment, CRM governance, KPI tracking, customer segmentation, and omnichannel strategy. Partners with Sales, Finance, and cross-functional teams to optimize field force productivity, ensure accurate incentive payments, support product launches, improve data governance, and train teams on Salesforce and Veeva platforms. Requires pharmaceutical or biotechnology experience, strong analytics, project leadership, and English-Spanish communication skills.
Summary Generated by Built In

About This Role: In the role of Sr Associate for Sales Force Effectiveness, you will be integral to driving sales excellence by designing, implementing, and continuously improving commercial strategies, tools, and processes. Situated within the Commercial team, you'll ensure these strategies align with the overall business priorities. Your leadership will encompass performance analysis and monitoring, territory alignment, incentive design, and KPI tracking to optimize field force productivity. You will closely collaborate with the Sales department to ensure data-driven decision-making, enhancing field capabilities through training initiatives on platforms like Salesforce, Veeva CRM, and Veeva Fast Track. This position is pivotal in ensuring that our commercial strategies effectively support the business goals and maximize customer engagement.


What You’ll Do:

  • Define and set performance targets aligned with commercial strategy and objectives.
  • Calculate and process incentive payments ensuring accuracy and timeliness.
  • Reconcile final results with GBS to guarantee consistency and accuracy.
  • Govern and formalize incentive processes while supporting Finance in monthly accruals.
  • Define field force capacity and optimize distribution of visits and calls.
  • Monitor and challenge call plan adherence and other KPIs on a monthly basis.
  • Own CRM governance and training, ensuring strategic use and data accuracy.
  • Promote data harmonization and adherence to data governance policies.
  • Leverage advanced analytics to inform and optimize omnichannel approaches.
  • Lead cross-functional collaboration for launch product readiness.
  • Ensure implementation and integration of Call Engagement Plans in Veeva CRM.
  • Design and implement customer segmentation models based on potential and access.
  • Drive omnichannel initiatives tailored to local market needs.

Who You Are: You are a dynamic individual with a strategic vision coupled with a hands-on approach, adept at turning ideas into action. Your analytical prowess allows you to thrive on challenges while being a perceptive and collaborative problem solver. You excel in communication, both written and verbal, in English and Spanish, and possess strong attention to detail and organizational skills. Working effectively in a matrixed environment, you balance strategic insight with practical execution, always aiming for results.


Required Skills:

  • BA/BS degree in Business, Statistics, Mathematics, Engineering, or related fields.
  • 3+ years of experience in SFE/CFE/FFE at the local level.
  • Demonstrated experience in the biotechnology & pharmaceutical industry.
  • Advanced proficiency in CRM and Excel.
  • Demonstrated stakeholder management and project leadership skills.
  • Excellent written and verbal communication skills in English and Spanish.
  • Strong analytical and problem-solving skills.
  • Ability to work effectively in a matrixed environment.

Preferred Skills:

  • MBA is a plus.
  • Experience with Power BI.
  • Previous field experience in an international environment.


 

Job Level: Professional
Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.


At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.


All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.



Skills Required

  • BA or BS degree in Business, Statistics, Mathematics, Engineering, or a related field
  • 3 or more years of local-level sales force effectiveness, commercial force effectiveness, or field force effectiveness experience
  • Experience in the biotechnology and pharmaceutical industry
  • Advanced proficiency in CRM systems and Microsoft Excel
  • Stakeholder management and project leadership experience
  • Excellent written and verbal communication skills in English and Spanish
  • Strong analytical and problem-solving skills
  • Ability to work effectively in a matrixed environment
  • MBA
  • Experience with Power BI
  • Previous field experience in an international environment

Biogen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Biogen and has not been reviewed or approved by Biogen.

  • Fair & Transparent Compensation — Pay is generally positioned as competitive and often perceived as fair across roles, with total compensation framed as strong when bonus and equity are included. Compensation sentiment is described as above-average overall, though it varies by function and business cycle.
  • Equity Value & Accessibility — Equity programs are repeatedly highlighted as a meaningful part of the total package, including stock programs and an employee stock purchase plan. Equity and bonus elements are portrayed as important contributors to feeling well rewarded beyond base pay.
  • Leave & Time Off Breadth — Time-off benefits are described as distinctive, including a year-end shutdown and a paid sabbatical after extended tenure. Vacation, holidays, sick time, and personal-significance days are also presented as supportive of work-life needs.

Biogen Insights

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The Company
HQ: Cambridge, MA
9,575 Employees
Year Founded: 1978

What We Do

Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases. Founded in 1978, Biogen is a pioneer in biotechnology and today the Company has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first and only approved treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also manufactures and commercializes biosimilars of advanced biologics. With approximately 7000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Zug, Switzerland and we have world-class manufacturing facilities in North Carolina and Denmark. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries. For more information, please visit www.biogen.com. Follow us on social media – Twitter, LinkedIn, Facebook, YouTube.

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