As a Senior Associate, Influencer Marketing, you will have previous experience leading influencer campaigns and possess excellent multitasking skills while delivering high quality work. You’re both a creative and analytical thinker; you’re a relationship builder, and you feel comfortable managing the lifecycle of influencer partnerships down to the details. You love social media, care deeply about content performance, and have an inherent interest in Health & Wellness.
Where You'll Be
To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our New York office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
250 Park Ave South, New York, NY 10003
- Support sponsored programs by pitching Pharma and Health & Wellness influencer content creation ideas based on provided RFPs and Influencer Marketing Manager and Director of Social Media guidance.
- Create creative briefs that align with brand guidelines, campaign objectives, and social media platform best practices. Ensure these briefs inspire influencers to create content that meets campaign KPIs and resonates with the target audience.
- Create influencer program efficiencies by templatizing sponsored campaigns and reporting in CreatorIQ.
- Regularly update sponsored campaign performance in internal team program tracker.
- Proactively source and vet influencers across a variety of chronic conditions and wellness verticals to develop a content creator talent roster.
- Lead sponsored influencer campaigns from talent vetting to campaign wrap up reporting, including but not limited to:
- Vetting content creator talent
- Owning content creator outreach with on brand messaging
- Leading influencer communication for contracting, content reviews, content edits, and successful delivery of work
- Establish, track, and analyze KPIs for each campaign. Develop reporting metrics, takeaways, learnings, quantitative & qualitative insights
- Continuously monitor social media trends, platform updates, and best practices. Work with Influencer Marketing Manager to adapt strategies to leverage these trends, ensuring content remains relevant and engaging.
- Work closely with cross-functional teams to ensure seamless integration of influencer content into broader business goals.
- Ensure all influencer content complies with industry regulations and brand guidelines.
- Oversee contract negotiations and support Influencer Marketing Manager in ensuring all agreements are in place and adhered to.
- Identify potential partnership risks and support the development of crisis management plans alongside Influencer Marketing Manager.
- Build and maintain long-term relationships with influencers.
What We’re Looking For
- Proven work experience in creating and executing successful influencer marketing campaigns and strategies.
- 1 - 2 years of relevant experience creating and executing influencer marketing strategies at an agency, brand, or publisher.
- Familiar with influencer campaign management and data analytics platforms like CreatorIQ.
- Well-versed in social media platform-specific capabilities and executions.
- Passion for problem-solving, creativity, and relationship building.
- Comfortable working in a fast-paced environment.
- Strong organization, contract negotiation, and planning skills.
- Clear communicator with friendly and tactful email etiquette.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $72,000 - $80,000
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
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RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
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