Sr Analyst, Marketing Analytics

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About Salesforce

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ABOUT THE TEAM

The Global Marketing Analytics and Campaigns team serves as the independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize Self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed used to evaluate the performance of marketing activities and programs. We're accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice. We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. Finally, we serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data, metrics, and self-serve dashboards. 

This Team Supports:

• Key analytics workstreams in support of Marketing results 

• The development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics

ABOUT THE ROLE

We're seeking a talented Data Analytics Senior Analyst to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement, possess strong technical analytical skills, understand the critical value of enablement, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties.

PRIMARY RESPONSIBILITIES

• Clearly understand our datasets, business goals, define key metrics (KPIs), reporting hierarchies and dimensions, that serve as an input into insights and reporting for marketing.

• Actively contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.

• Systematically maintain and govern the accuracy of logic for custom reporting frameworks by working with key business stakeholders, product and engineering teams.

• Actively contribute to the development of Marketing’s measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.

• Serve as subject matter expert for our data products and resources (dbt, Snowflake, Tableau, Salesforce), identifying opportunities to streamline analytical workflows.

• Define and improve ‌standards for version control, data testing, and continuous integration, as well as other best practices for high-performing analytics teams.

• Build on and document our data sources, models, metrics, and dashboards in a way that increases our team’s long-term efficiency and output.

• Enable and train marketing teams to become confident consumers of dashboards and other components of our data product.

Other Responsibilities:

• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making.

• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.
   

REQUIRED EXPERIENCE & QUALIFICATIONS

• 3-6 years of experience in an analytical role.

• Highly proficient SQL skills: proficient in writing complex SQL queries to extract, manipulate, and analyze data.

• Advanced data exploration and analysis skills.

• Familiarity with marketing practices, marketing KPIs, marketing analytics.

• Highly proficient in Excel / Google Sheets.

• Passion for data, and analysis; comfortable working with large datasets.

• Strong problem-solving skills.

• Highly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc).

• Ability to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organization.

• Experienced with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills.

• Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment.

• Comfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customers.

• Experience working with cross-functional teams and stakeholders.

PREFERRED QUALIFICATIONS

• Data Build Tool (dbt) experience a strong plus.

• Prior experience working with engineering and product functions a strong plus.

• Expertise building workflows for turning large datasets into high-confidence insights.

• Desire to learn and keep up with analytics industry best practice.

• Salesforce experience and product knowledge a plus.

• Experience with Python and Tableau a plus.

• Marketing and/or Sales Strategy Analytics experience a plus.

• Enterprise (B2B) marketing experience a plus.

Experience will be evaluated based on alignment to the core proficiencies for the role (e.g. extracurricular leadership roles, volunteer work, etc.).

NOTE: By applying to the Data Analytics Senior Analyst posting recruiters and hiring managers across the organization hiring these roles will review your resume. Our goal is for you to apply once and have your resume reviewed by multiple hiring teams.

BENEFITS & PERKS

• Comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more!

• World-class enablement and on-demand training with Trailhead.com

• Exposure to executive thought leaders and regular 1:1 coaching with leadership

• Volunteer opportunities and participation in our 1:1:1 model for giving back to the community

• For more details, visit https://www.salesforcebenefits.com/

In school, or graduated within the past 12 months? Please visit FutureForce for opportunities. 

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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