Sr Advisor - Marketing Research & Insights (Memphis, TN or Remote in USA)
As a Senior Advisor, Marketing Insights, you will lead high-impact primary research initiatives that inform marketing, brand, communications, and fundraising strategies. This role combines advanced market research expertise, strategic consulting, storytelling, and project leadership to translate data into actionable insights for executive leadership and key business partners.
You will oversee the full research lifecycle, from study design and vendor management to analysis, reporting, and recommendations, while serving as a trusted advisor across the organization.
The Marketing Insights Center of Excellence (MICOE) serves as a strategic partner to enterprise stakeholders, delivering consumer and donor insights that strengthen brand relevance, deepen audience engagement, and drive organizational growth.
Key Responsibilities- Lead the design, execution, analysis, and reporting of complex qualitative and quantitative market research studies.
- Manage multiple high-priority research initiatives that support brand, fundraising, marketing, communications, and audience growth strategies.
- Develop and oversee strategic research programs, including:
- Brand health tracking
- Audience segmentation
- Creative, concept, and message testing
- Donor and consumer behavior studies
- Present research findings and strategic recommendations to Executive Leadership, senior stakeholders, and Board-level audiences.
- Partner with internal teams to identify business challenges and develop research approaches that inform decision-making.
- Serve as an internal subject matter expert on survey design, sampling methodologies, panel management, weighting techniques, and advanced analytics.
- Integrate insights from multiple data sources to develop comprehensive business recommendations and future research roadmaps.
- Apply advanced research methodologies including conjoint analysis, choice-based conjoint, MaxDiff, ethnography, online communities, usability testing, and emotion-based research techniques.
- Leverage statistical tools such as SPSS and explore emerging applications of AI and machine learning to enhance research capabilities.
- Monitor cultural, consumer, and economic trends to identify opportunities and inform long-term business strategy.
- Create compelling executive-level presentations that translate complex data into actionable and engaging business stories.
- Build and maintain strong partnerships with research vendors, agencies, and internal stakeholders.
- Support budget planning, vendor management, invoice processing, and project cost reconciliation.
- Mentor team members and contribute to talent development, succession planning, and research best practices across the organization.
- Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or a related field, or the equivalent.
- 12+ years of progressive experience in market research, consumer insights, analytics, or a related insights function.
- Advanced expertise in qualitative and quantitative research methodologies, including segmentation, tracking studies, concept testing, and brand equity research.
- Strong analytical skills with experience using SPSS or comparable statistical analysis software.
- Demonstrated experience translating complex research findings into clear business recommendations for senior executives.
- Proven ability to lead enterprise-wide research initiatives and manage multiple projects simultaneously.
- Exceptional communication, presentation, stakeholder management, and consulting skills.
- Strong project management skills with experience managing external research partners and agencies.
- Experience applying AI and machine learning solutions within research, analytics, or insight generation.
- Experience supporting nonprofit, fundraising, healthcare, or mission-driven organizations.
- Knowledge of advanced methodologies including conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- Master's degree in Marketing Research, Business Administration, Statistics, Data Science, Marketing, or related field (or equivalent)
- 12+ years progressive experience in market research, consumer insights, analytics, or related insights function
- Advanced expertise in qualitative and quantitative research methodologies including segmentation, tracking studies, concept testing, and brand equity research
- Experience using SPSS or comparable statistical analysis software
- Proven ability to translate complex research findings into clear business recommendations for senior executives
- Proven ability to lead enterprise-wide research initiatives and manage multiple projects simultaneously
- Exceptional communication, presentation, stakeholder management, and consulting skills
- Strong project management skills including managing external research partners and agencies
- Experience applying AI and machine learning solutions within research or analytics
- Experience supporting nonprofit, fundraising, healthcare, or mission-driven organizations
- Knowledge of advanced methodologies including conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
