Responsible for the research, development, and creation of strategic communication strategies that support ALSAC fundraising goals. Manages the day-to-day activities associated with the development of content strategies for marketing programs that support ALSAC fundraising efforts.
This includes content package development for multi-channel, traditional, and non-traditional planned giving and direct response marketing programs, as well as working with internal and external teams to develop and execute content strategies that ensure program objectives are met. Supports audience-centric acquisition, retention, reactivation, and donor engagement goals.
Essential Job FunctionsStrategic Content Leadership- Uses extensive fundraising knowledge, along with a high degree of concentration, judgment, and autonomy, to develop content strategies that lead to the production of clear, persuasive writing for a wide variety of collateral, letters, proposals, reports, and other materials used to generate leads for planned and major gifts and to cultivate, solicit, and steward prospects, donors, and foundations.
- Synthesizes complex planned giving, scientific, and medical information, including hospital research and care initiatives, and translates it into persuasive and engaging language for donor audiences.
- Models industry best-practice writing and messaging approaches for planned giving.
- Ensures all content adheres to established style guides, brand standards, and messaging guidelines.
- Analyzes and interprets current and historical results and data to develop and advise on strategic content direction that supports short- and long-term fundraising objectives.
- Monitors market trends, conducts competitive analyses, researches industry studies, and tracks sister charity fundraising efforts.
- Focuses on continual improvement through process evaluations, recommendations, and testing of new strategies.
- Recommends testing, retesting, or rollouts based on performance and results.
- Works closely with partners to understand strategic priorities and initiatives and translates St. Jude breakthroughs into fundraising strategies.
- Communicates content strategies to internal and external teams, keeping stakeholders informed of project progress, changes, and challenges while soliciting feedback and buy-in.
- Collaborates effectively with writers, graphic designers, production coordinators, and project managers in the development and execution of fundraising strategies.
- Reviews, proofreads, and revises content throughout the development and routing process, ensuring accuracy, consistency, readability, clarity, adherence to strategy, and overall quality.
- Ensures all requested revisions are incorporated during the approval process and that final content is complete and ready for deployment.
- Trains, advises, and assists writers in creating strategic, revenue-generating, and lead-generating content to support fundraising objectives.
- Helps train new team members and provides guidance regarding strategy, administration, procedures, policies, analysis, and communication.
- Responsible for the development, coordination, and delivery of executive and boutique correspondence to assigned VIP and prospective donors.
- Oversees the execution of assigned area plans to ensure alignment with business objectives and to strengthen the fundraising efforts of St. Jude in a meaningful and impactful way.
- Represents ALSAC-St. Jude Children's Research Hospital in a manner that reflects positively on both the hospital and fundraising organization.
- Knowledge of proofreading, editing, creative writing, communications, and/or marketing.
- Strong analytical skills.
- Thorough knowledge of English spelling, grammar, and usage.
- Strong attention to detail and commitment to meeting deadlines.
- Ability to speak and write in a clear and understandable manner for internal and external audiences.
- Ability to understand and interpret complex verbal and written instructions.
- Demonstrated ability to communicate effectively and influence others.
- Bachelor's degree or more than seven (7) years of experience.
This position is based at ALSAC’s National Executive Office in Memphis, TN and is eligible for a hybrid work schedule.
Benefits & PerksThe following Benefits & Perks apply to Full-Time Roles Only.We’re dedicated to ensuring children and their families have every opportunity to enjoy life’s special moments. We’re also committed to giving our staff excellent benefits so they can do the same.- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- Bachelor's degree or more than seven years of experience
- Knowledge of proofreading, editing, creative writing, communications, and/or marketing
- Strong analytical skills
- Thorough knowledge of English spelling, grammar, and usage
- Strong attention to detail and ability to meet deadlines
- Ability to communicate clearly with internal and external audiences
- Ability to interpret complex verbal and written instructions
- Ability to communicate effectively and influence others
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
