Role Summary
We are seeking a strategic and experienced Senior Account Based Marketing Manager to lead 1:1 ABM for our largest and most strategic accounts. This critical role is responsible for driving hyper-personalized engagement and measurable revenue growth within a defined list of high-value targets.
You will focus on engaging executive decision-makers at West Coast enterprise accounts, specifically hyperscale tech organizations. As a key member of the Americas ABM team, you will collaborate cross-functionally with our Value Team, Executive Briefing Team, References Team, and Field Marketing organization to deliver bespoke marketing plans, customized interactions, and customer-informed content, ensuring opportunity progression. This includes working hand-in-hand with Account Executives throughout the entire customer journey to deliver best in class marketing.
Key Responsibilities
- Design and execute data-driven strategies and marketing plans for a defined portfolio of 10 strategic accounts.
- Conduct comprehensive research to develop tailored value propositions that drive personalized content, and executive-level messaging working with our Value and Product marketing teams. Updating positioning as needed.
- Own and execute full-funnel ABM campaigns for 1:1 accounts, including audience segmentation, and channel mix planning (display, paid social, direct mail, content syndication, and in-person experiences) that deliver personalized experiences.
- Work cross-functionally and coordinate with field/events teams to integrate in-person experiences into ABM initiatives seamlessly.
- Track and report on performance monthly and quarterly, sharing key metrics, engagement changes and new opportunities and applying these to marketing plans.
- Utilize and champion key marketing tools (e.g., Demandbase, Tableau, SFDC), and provide actionable reports to key stakeholders and leadership.
- Work across organizational teams effectively, including the broader marketing team, channel partners, and sales to drive effective collaboration through influence that provides seamless marketing from Cloudflare as one team.
- Experience: 7+ years of progressive experience in B2B marketing in the high-tech sector, with at least 3+ years dedicated to 1:1 Account Based Marketing (ABM).
- Demonstrated ability to develop integrated campaigns, with the ability to adapt various marketing tactics as needed.
- Proven ability to work cross-functionally and collaborate effectively with Field Marketing, Campaigns and PM to shape revenue-driving programs.
- Strong understanding of customer lifecycle / buying cycles and account-based engagement strategies.
- Proven success in designing and executing 1:1 ABM programs for strategic accounts and c-level engagements, and a deep understanding of large account buying tendencies.
- Previous Hands-on experience with core ABM & Marketing technologies, including DemandBase, Marketo, Salesforce.
- Exceptional written and verbal communication skills, including the ability to convey strategic imperatives to executive level stakeholders.
- Proven capacity for independent ownership and execution, proactively managing priorities and aligning with cross-functional teams for efficient and effective work without hands-on guidance.
- ITSMA certification, a plus. Clear understanding of ITSMA framework principles including building Reputation, Relationships, and Revenue.
- Bachelors Degree, or equivalent.
Compensation
Compensation may be adjusted depending on work location
- For San Francisco based hires: Estimated annual salary of $148,000 - $180,000
- For Seattle, WA based hires: Estimated annual salary of $141,000 - $173,000
- For Denver, CO based hires: Estimated annual salary of $135,000 - $165,000
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
