Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
This role sits at the heart of our football strategy, where product, brand, and partnerships meet. You will be responsible for the day-to-day management of the UK club portfolio, drive outstanding execution across key moments in the season, and build the relationships that keep New Balance culturally connected and competitively positioned.
Applicants must be based in London.
MAJOR ACCOUNTABILITIES:
Own and manage the collection of UK clubs, serving as the primary day-to-day contact for relevant internal and external collaborators.
Deliver outstanding operational execution across partnerships, ensuring strong alignment with Brand, Product, Operations, and Commercial teams.
Manage critical paths and seasonal calendars to ensure timely delivery across product launches, activations, and key partnership moments.
Improve partnership value by working closely with global, regional, and local teams to drive both brand and commercial impact.
Build strong, trusted relationships with clubs, athletes, agents, and key industry partners.
Partner cross-functionally to ensure consistent, high-quality execution aligned to the broader global football strategy.
Lead product servicing and seeding for clubs and athletes, ensuring a premium and seamless experience.
Support player contract management and negotiations within agreed budgets and partnership frameworks.
Represent New Balance at matches, shoots, events, and key club activations.
KEY REQUIREMENTS FOR SUCCESS:
Relevant years of experience in the football industry, ideally within sports marketing, partnerships, or sponsorship.
Strong existing network within the UK football landscape.
Proven experience running club and/or athlete partnerships.
Experience working within a matrix organization.
Proficient in English.
Excellent communication and relationship-building skills across all levels of seniority.
Strong negotiation, organization, and presentation skills.
Strong commercial instinct, with the ability to balance brand priorities and business outcomes.
Strategic thinker with a practical, results-focused approach.
Self-starter with a strong sense of ownership, accountability, and urgency.
High level of integrity and presence.
Genuine passion for football, sport, and culture.
Willingness to travel domestically (25%+), including occasional nights and weekends.
BENEFITS:
Discretionary Bonus Opportunity
Private Medical Insurance
Dental Scheme
Pension Scheme
Flexible Working Hours
Hybrid working (3 days on-site)
25 days Annual Leave per year
Life Insurance
Employee Discount
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
New Balance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.
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Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
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Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
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Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.
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What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
