Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
JOB MISSION:
The Sports Marketing Coordinator, Global Football, will play a pivotal role in shaping both the immediate and long-term future of the Global Football category at New Balance. This role will support the wider Sports Marketing team across athlete and club servicing, gifting, product management, internal operations, and athlete-acquisition support. The ambition is to deliver boutique, best-in-class servicing for all Global Football partners.
MAJOR ACCOUNTABILITIES:
End-to-end management of the servicing process for New Balance’s Global Football athlete portfolio (personal, family & friends, charitable).
Work closely with Athlete Services and SPOMA to manage the football boot-ordering process. Assist with club-servicing requests (personal, family, friends, charitable) using NB’s ordering and in-office logistics systems.
Manage Sports Marketing stock to ensure full access to relevant products, maintain accurate stock counts and track against allocated budget.
Build and manage the full seeding plan for athletes and club contacts.
Oversee bespoke athlete packaging for seeding and key athlete moments.
Support the Sports Marketing team in preparation and delivery of photoshoots.
Respond to urgent athlete and club needs as required.
Support athlete charitable activations and product donations.
Create and own the key energy-moments calendar (on-pitch and off-pitch) in collaboration with the Sports Marketing team.
REQUIREMENTS FOR SUCCESS:
Degree in Marketing, Business, or a sport-related field.
Eligibility to work in the EU.
Strong passion for football and the wider football industry, with proven interest in sport.
Excellent organisational skills.
Strong problem-solving abilities, adaptability, and a proactive approach to challenges.
Ability to work effectively in a fast-paced team environment, while also completing tasks independently when needed.
Ability to work to tight deadlines while maintaining attention to detail.
Strong initiative and willingness to take on new projects.
Interest in trends across football, sport, and lifestyle marketing.
Willingness to travel occasionally within the EU and to the UK.
BENEFITS:
Discretionary Bonus Opportunity
Discount on the health insurance
8% holiday allowance
Flexible Working Hours
Pension Scheme
25 days Annual Leave per year
Up to €300 travel allowance each month
Hybrid working
On-site Gym
Employee Discount
Work from-home allowance
Home working equipment
Sports subscription services
Flexibility to work 20 days from anywhere each year
Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
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Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.
If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.
Skills Required
- Degree in Marketing, Business, or sport-related field
- Eligibility to work in the EU
- Strong passion for football and proven interest in sport
- Excellent organisational skills
- Strong problem-solving abilities, adaptability, and proactive approach
- Ability to work effectively in a fast-paced team environment and independently
- Ability to meet tight deadlines while maintaining attention to detail
- Strong initiative and willingness to take on new projects
- Interest in trends across football, sport, and lifestyle marketing
- Willingness to travel occasionally within the EU and to the UK
New Balance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Balance and has not been reviewed or approved by New Balance.
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Healthcare Strength — Benefits coverage is described as comprehensive, including medical, dental, and vision options alongside wellness resources like health coaching. Fitness reimbursement is also cited as part of the overall health and wellness offering.
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Retirement Support — Retirement support is positioned as strong, with a 401(k) plan and a company match described as dollar-for-dollar up to a stated contribution level in some locations. Life insurance and disability benefits are also included as part of the broader financial protection package.
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Leave & Time Off Breadth — Time-off offerings are characterized as generous, with paid holidays, vacation time, and paid sick leave highlighted. Flexible schedules and telecommuting options are also described as supporting work-life balance.
New Balance Insights
What We Do
In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 8,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.
