Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.
With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.
Job DescriptionAbout the Role
We are looking for a motivated Sponsorship & Partnerships Specialist to join our Global Marketing team on an initial 6-month fixed-term contract, with the possibility of extension up to 12 months. Reporting to the Head of Partnerships, you will support the planning, execution, and governance of sponsorship and partnership activities across multiple markets.
This role offers an excellent opportunity for a marketing professional with experience in sponsorships and partnerships to contribute to high-impact initiatives within a global brand environment.
Key Responsibilities
Sponsorship & Partnership Management
Support the development and execution of sponsorship and partnership initiatives.
Coordinate activation plans and ensure timely delivery of agreed rights, assets, and deliverables.
Assist in managing relationships with rights holders, sponsorship agencies, and external partners.
Project Coordination
Coordinate sponsorship projects, timelines, budgets, and approvals.
Support the implementation of sponsorship governance processes and tools.
Performance & Reporting
Monitor sponsorship activities and collect performance data.
Support partnership evaluations and ROI assessments and prepare reports
Stakeholder Collaboration
Collaborate with regional marketing teams, agencies, and external partners.
Ensure sponsorship activities align with brand guidelines and business objectives.
Qualifications
- Fluent English is essential, as all work will be conducted 100% in English.
Degree in Marketing, Business, Communications, Sports Management, or a related field.
Strong organizational, communication, and stakeholder management skills.
Ability to manage multiple projects and priorities simultaneously.
Experience
Experience in sponsorship, partnerships, sports marketing, entertainment marketing, event sponsorship, or rights holder management.
Experience supporting the planning and execution of sponsorship activation programs.
Experience working with rights holders, federations, clubs, event organizers, sponsorship agencies, or commercial partners.
Experience coordinating sponsorship rights, assets, contractual deliverables, and stakeholder engagement activities.
Experience working in an international environment is considered an advantage.
Ready to drive with Continental? Take the first step and fill in the online application.
Ready to drive with Continental? Take the first step and fill in the online application.
Skills Required
- Fluent English (all work conducted 100% in English)
- Degree in Marketing, Business, Communications, Sports Management, or related field
- Strong organizational, communication, and stakeholder management skills
- Ability to manage multiple projects and priorities simultaneously
- Experience in sponsorships, partnerships, sports marketing, entertainment marketing, or event sponsorship
- Experience supporting planning and execution of sponsorship activation programs
- Experience working with rights holders, federations, clubs, event organizers, sponsorship agencies, or commercial partners
- Experience coordinating sponsorship rights, assets, contractual deliverables, and stakeholder engagement activities
- Experience working in an international environment
Continental Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Continental and has not been reviewed or approved by Continental.
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Healthcare Strength — Health plans are often described as comprehensive, with medical, dental, vision, and related programs (such as HSA/FSA) highlighted as strong components. Feedback suggests the quality of healthcare coverage is a meaningful part of overall compensation satisfaction.
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Retirement Support — Retirement offerings, including 401(k) plans with company contributions, are viewed favorably and frequently mentioned alongside competitive base pay. These plans are seen as a reliable pillar of the total rewards package.
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Leave & Time Off Breadth — Paid holidays, vacation/PTO, and other leave programs are presented as part of a broad benefits suite. The scope of time-off options contributes positively to perceived overall value.
Continental Insights
What We Do
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2020, Continental generated sales of €37.7 billion and currently employs around 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.
