COMPANY BACKGROUND
• Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories.
• Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30+ brands in Japan.
• Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan.
• Hence, while reinforcing investments in leading footholds in key categories (super premium whiskies, ultra-premium gin & champagne), the Company is looking at igniting numbers of additional brands within the next 3 years.
• As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged into the implementation of the Transform & Accelerate Corporate Ambition – with significant impact on Marketing operations, in terms of : increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation, monitoring of the marketing mix efficiency.
THE PORTFOLIO IN SCOPE
Located in the Whiskies & Spirits brand group, the position is dedicated to Specialty Brands including Tequila portfolio (Olmeca and 2 new brands), Gin portfolio (Monkey47 and Malfy), Ram (Havana Club), Vodka (ABSOLUT), Scotch Whisky (New Brand) and Lillet.
Job Purpose:
• Become the representative of Specialty Brands portfolio in Japan and build awareness, engagement & advocacy for the brands among trade & consumers, supporting brand activation & bringing business impact, particularly in Modern ON-trade segment.
The Roles:
• Contribute to drive distribution of Specialty Brands by showcasing portfolio with their story and making of the brands internally and externally.
• Drive brand visibility and activation at key outlets with close collaboration with sales team.
• Proactively grab opportunities of brand seminars and tasting events (online & offline) to showcase the brands to various audiences (Consumers, Shoppers, trade customers & press).
• Research what the competitors are doing.
Principal Responsibilities:
1. Drive Brand Visibility and Activation in ON-trade
• Identify key accounts and pre-align with MOT Activation Team (MA team) and Luxury team (LX team) for consistency.
• Make regular bar calls to such key accounts to strengthen brands’ Visibility and initiate Brand Activation, intending to drive advocacy and to bring business impact, through building tight relationship with the accounts.
• Upon request form Sales team (especially MA team & LX team), accompany them for meetings and bar calls to give idea of Visibility and Activation.
• Keep update on the latest POS list and availability with close working with Marketing Manager & Trade Marketing Team to utilize those to strengthen Visibility at key outlets.
2. Brand Education
• Undertake comprehensive training and maintain ongoing close connection with Brand Owners to stay on top of global strategy and activations (best practices) of each brand.
• Lead activations both for bartenders and consumers with tastings, seminars, hosting activities and helping with events.
• Participate in industry events to educate about the brands.
• Bring customers/consumers to home countries to make them fans of the brands through prepared thorough experience via closely working with BO – opportunity basis.
3. Business Development and Sales Support in OFF-trade
• Support OFF-trade team in pitches, seminars, visibility support and sampling opportunities.
4. Business Performance Monitoring
• Monitor activity performance/learnings and provide report on a monthly basis.
Job Requirements
Academic Requirement:
A degree at a bachelor’s level
Professional Experience Required:
• Minimum of 3 years of professional experience in Sales & Marketing or hospitality industry
• Experience in the Japanese (alcohol or bar) market a plus
• Interest in Wine & Spirits, Food is a plus.
Language:
Fluent Japanese at the level to deliver compelling brand seminar + handle Q&A sessions smoothly / English at business-level
Key Competencies:
Strong public speaking and story-telling capabilities.
Entrepreneurship, maturity, and ownership to network with people locally and establish him or herself as a person behind the brands. Relationship building, Planning & organization.
A person with energy and presence with professionalism, Engaging and fun to be around. Genuine power & drive for connecting and engaging with people,
Determined & Passionate self-starter, Team player.
Job Posting End Date:
Target Hire Date:
2023-10-01
Target End Date:
2024-09-30
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
