Specialist, Performance Marketing (Search/SEM)

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

We are looking for a highly-driven and motivated Specialist, Performance Marketing (Search) to join our regional team. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this may be the place for you! The ideal person for this role has a vast understanding of how search engine marketing works in South-East Asia and thrives in a fast-paced and dynamic work environment.

What's On Your Plate

• A go-getter attitude with a knack for business problem solving via performance marketing channels, strategy & initiatives with a key focus on Google Ads & Apple Search Ads

• Be responsible for all regional performance marketing campaigns launching and optimizing high-impact evergreen and integrated campaigns regional Search campaigns across APAC

• Working cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts 

• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention

• Track and maintain Campaign performance and benchmarks to measure effectiveness of digital media and gather insights continuously to build best-in-class practices

• Measure, analyze and report performance of your channel and support management in driving channel mix and budget decisioning

• Using Data Analytics, provide analysis to give stakeholders a clear view on the media channel performance and ROI's

• 3-5 years experience of “hands-on” experience with SEM (Web & App) across both Google and Apple, with proven track record of successful channel innovation 

• Experience in managing Google Universal App Campaigns (UAC) & Apple Search Ads a must

• Hand-on understanding of analytics tools (e.g. Google Analytics, Adjust/Appsflyer etc)

• Knowledge of both pixel and mobile app measurement and tracking and the ability to resolve ad operations issues that affect campaign tracking and performance

• Working knowledge of other performance channels (e.g. Facebook, Instagram, Snapchat, Tiktok, Smartly, Google Display) is a big plus

• Proven track record of working at well-funded Internet companies and have experience and optimization campaigns with scale is a plus

• Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution and LTV

• Hands-on mentality, an analytical and structured way of working, with strong logical thinking skills

• Understanding of A/B testing, Multi Variant Testing and Incrementality is a plus

• Verbal & written fluency in English, additional APAC languages is a plus

• You are highly proactive, well-organized, and thrive in fast-paced environments