Specialist, Marketing Management (Creative Strategy)

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you a strategic thinker with a creative soul? Do you thrive in fast-paced environments and love turning ideas into impactful brand experiences?
 

We’re looking for a Creative Strategist to join our Enterprise Brand Strategy & Activation (EBSA) team. In this role, you’ll help shape the voice of our brand by transforming marketing strategies into compelling creative direction. You’ll collaborate across Marketing and with internal creative and delivery teams to bring creative tactics and campaigns to life—driving both brand love and business results.

 

This hybrid position is based is in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates may also be considered.

What You’ll Do:

• Strategize & Collaborate: Partner with senior creative strategists and your manager to translate marketing plans into creative strategies that inspire and align teams.

• Lead Intake & Planning: Serve as the go-to for low- to mid-complexity creative requests, assessing project readiness and ensuring alignment before development begins.

• Guide Creative Execution: Own the creative journey for low-complexity projects—from briefing through execution and optimization. Support senior strategists on more complex initiatives.

• Ensure Consistency: Maintain brand messaging consistency across programs by leveraging master briefs and existing creative assets.

• Manage & Optimize: Oversee a portfolio of work, collaborating with cross-functional teams to develop scalable, insight-driven strategies that enhance ROI and inform decision-making.

• Grow & Adapt: Embrace shifting priorities and contribute to high-quality work that meets defined business and marketing goals.

 

What We’re Looking For:

• Experience: 1–4+ years in marketing, brand strategy, or client management—ideally within financial services or an agency setting.

• Creative Fluency: Familiarity with B2B, B2C, and B2B2C marketing campaigns. Exposure to video, design, and digital/print production is a plus.

• Strong Communicator: Able to draft clear messaging and collaborate effectively across teams. You’re comfortable contributing to strategic discussions and problem-solving.

• Organized & Agile: Skilled at managing multiple projects with overlapping deadlines. You thrive in a fast-paced, matrixed environment.

• Eager to Learn: You’re developing your writing and strategic planning skills and excited to grow under the guidance of experienced creative leaders.

Why Join Us?

This is more than a job—it’s a chance to help shape how our brand shows up in the world. You’ll be part of a passionate, collaborative team that values creativity, strategy, and results. If you’re ready to make an impact and grow your career in brand strategy, we’d love to meet you.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.

• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.

• Collaborates on and assists with creative development and provides feedback on look and feel.

• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.

Typical Skills and Experience:

Education: Bachelor’s degree in marketing, business administration or related field preferred.

License/Certification/Designation: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills: Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values: Regularly and consistently demonstrates Nationwide Values.

Job Conditions:

Overtime Eligibility: Exempt (Not eligible)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00