Specialist, Local Marketing

The Local Marketing Specialist will drive foot traffic to Build-A-Bear’s corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.

RESPONSIBILITIES: 

• Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
• Execute a comprehensive marketing plan to drive brand awareness
• Coordinate with mall marketing contacts
• Coordinate new store opening signage kits
• In partnership with the field, collaborate with high-volume and tourist locations to ensure visibility
• Support the field team with local marketing requests
• Support and coordinate with the Experiential Marketing team to amplify local window displays and signage

REQUIRED QUALIFICATIONS: 

• 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising    
• Proficiency with Microsoft Office

PREFERRED QUALIFICATIONS: 

• Bachelor’s degree
• Project Management experience
• 3+ years of Marketing event planning, grand openings, tourism marketing, or advertising

BEHAVIORAL TRAITS FOR SUCCESS: 

• Enjoys being recognized for the quality of their work
• Willingness to work within established standards, guidelines, and procedures
• Develops strong job knowledge and competency
• Strong commitment to tasks being completed correctly and on time
• Thrives in a structured environment
• Happy accomplishing work as an individual
• Can work harmoniously with others
• Communication is factual, polite, and professional

WORKING ENVIRONMENT: 

• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located in St. Louis, MO
• 15% domestic travel

YOUR PERFORMANCE WILL BE MEASURED ON:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

• Decision-making, judgment, and execution
• Deadlines, accuracy, and quality
• Communication
• Collaboration and coordination
• Marketing results
• Responsiveness

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Equal Opportunity Employer
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