Specialist II, Digital Marketing

WHO YOU’LL WORK WITH 

You will be a member of Lifecyle & Targeted Communications team with a collective focus to engage our Members with the Best of Nike in a way that is Relevant to each of them.

WHO WE ARE LOOKING FOR 

We are hiring for two (2) EMEA Digital Marketing Professional II roles to join both our Lifecyle & Target Communications team (1) and our Membership team (1).

Those roles are for an experienced digital marketeers with a passion for movement, a curiosity for our consumers, and a desire to build a culture of creativity, innovation and inspiration to reimagine the future of sport and serve our members personally at scale.

Your passion is how the consumer navigates a modern digital marketplace, and how Nike serves new behaviours. We need you to be curious, open to interrogate your own as well as others plans in a constructive way, with always an eye on the critical metrics we are accountable for delivering. You should have a magic touch when it comes to the art, but also a mind that ensures the science is applied in real life and real ways.

We invite you to bring your authentic self and help us build a diverse and inclusive culture at Nike. You know and have experience in how to champion effective collaboration and positively & constructively engaging at all times cross-functionally. Your curiosity and drive will help establish strong partnerships in your direct team, as well as more broader teammates. You bring proven project management skills; are able to manage multiple partners at once and are capable to drive the work forward, simplifying when and where possible.

• We are looking for someone to develop and implement successful Digital Marketing & CRM strategies – with proven experience in designing, optimizing & executing digital communications

• You will have a proven track record creating sophisticated, multi-layered messaging across parallel campaigns for diverse audiences always driving relevancy for the individual consumer

• An entrepreneurial mindset. A proactive attitude which embodies a strong test & learn mentality to problem solving and continuous improvement.

• You will understand how to communicate to various levels and layers of the organization, tailoring the key messages to meet the audience where they are in terms of expertise. Share & inspire to take key partners on one journey to serve all members.

• You are process orientated & comfortable navigating a complex organizational matrix, working across global, geo & territories – ensuring executional & creative excellence.

• Analyze & obsess the data. You will need to be comfortable both manipulating data & drawing insights to define strategies & opportunities in your day to day. An eye for detail & ability to deliver against key KPIs & metrics is paramount.

• Embody Nike D&I values, always.

WHAT YOU’LL WORK ON 

As the EMEA Professional II – Lifecycle & Targeted Comms Marketing, you are in charge of crafting, planning & executing both seasonal & lifecycle campaigns for Digital Marketing. In addition, you will play a key role in supporting the development of the long-term strategies, aligned with the overall Nike growth strategy. You must have a deep appreciation for digital standard processes, an understanding of  CRM, accept a Member-first approach and have strong digital and commercial competence.

Further details of what you will be responsible for are:

• Lead campaigns & communications for EMEA Nike Members, personally and at scale, to drive member retention.

• Plan & Orchestrate content calendar for Marketing Campaigns and participate into owning the Audience programming end-to-end

• Designing always-on-trigger communications and notifications, defining technical requirements & logics, to create effective, communications personalized to individual members.  

• Support seasonal plans to amplifying the wider digital marketing programming, sharing & elevating best practice.

• Support the development of Unified O2O (online to offline) member marketing model to serve members at the end of the funnel.

• Partner cross-functionally (Global, Geo & Territory) to manage seasonal campaigns & Lifecycle communications – to land a one-member view across different communication programs.

• Own critical metrics & performance tracking to measure the success of member communications both at a macro & micro level, improving program experimentation.

• Create the learning agenda, measurement plans, and right share-outs, to unlock our ability to serve every member with more impact.

• Input & collaborate with our cross-functional teams to advance our technical capabilities & Digital Marketing Transformation offense from a member-led lens.

The closing date for this position is Satuday 8th of February. Relocation is not offered for this role.