Specialist I, II or Sr, Communications

Job Summary:

The Marketing Communications Specialist is responsible for coordinating and executing customer acquisition, retention, and loyalty marketing programs. This role manages end-to-end production of marketing communications, with a strong focus on the execution of direct mail and email campaigns and serves as the day-to-day liaison with print and incentive vendors. The Specialist leads assigned projects from approved marketing request through in-market launch, ensuring flawless execution and alignment with brand and business objectives.

Functional Expertise:

• Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives.
• Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals.
• Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.

Business Acumen:

• Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization.
• Assist with budget tracking and vendor invoice processing.
• Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.

Engagement:

• Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages.
• Partner with the Advertising Agency of Record on creative development and production.
• Serve as the marketing liaison to the company’s call center to ensure alignment of messaging and customer engagement strategies

Driving Results:

• Ensure accurate and timely rollout of marketing programs across all customer touchpoints, including call centers.
• Develop call center scripting and sales tools to support marketing initiatives; participate in training sessions and focus groups.
• Continuously identify opportunities to enhance efficiency, quality, and customer engagement outcomes.

Qualifications

Education, Certifications/Licenses:

Required: Bachelor’s degree in Marketing, Communications, Business, or related field. 

Related Work Experience:

Required:

• 3–5 years of experience in marketing communications, direct response, or related field.
• Demonstrated success managing multiple projects simultaneously and meeting deadlines.
• Experience collaborating with cross-functional teams and external vendors.

Preferred:

• 7+ years of experience in marketing communications or direct response marketing.
• Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
• Experience managing social media or digital content campaigns.
• Experience in the energy industry is a plus but not required.

Specific Skills & Knowledge:

Required:

• 3-5 years of experience in marketing communications, direct response, or related field.
• Demonstrated success managing multiple projects simultaneously and meeting deadlines.
• Experience collaborating with cross-functional teams and external vendors.
• Exceptional analytical and communications skills. 
• Excellent problem-solving skills
• Strong attention to detail.
• Proficient with MS Office Suite

Preferred:

• 5+ years of experience in marketing communications or direct response marketing.
• Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
• Experience managing social media or digital content campaigns.
• Experience in the energy industry is a plus but not required.

Working Conditions/Physical Requirements:

• Minimal travel required (<5%).
• Hybrid work environment: in-office/on-site 4 days per week, remote 1 day per week (subject to change per business needs). 
• Occasional weekend work may be required to support marketing program launches or production deadlines.

Disclaimer:

This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.