As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315Position Summary:
This role is responsible for performing in-depth audits and implementing SEO (Search Engine Optimization) best practices across existing/new E-commerce websites as well as delivering analytics and recommendations about future actions needed for SEO and general website maintenance. This role will also be responsible for interpreting customer behavioral analytics to help streamline the customer experience online as well as report back key metrics to various internal and external stakeholders.
Here’s what you’ll do:
SEO Implementation & Management
Perform keyword research and recommend on-page optimization based on business objectives for existing content.
Monitor, research and analyze SEO performance data to determine effectiveness of optimization implementations.
Provide SEO analysis and recommendations on meta tags, headlines, body copy, URLs, etc.
Prepare various optimization related reports and analysis (schedule and/or ad hoc).
Assist management in tracking marketing initiatives and milestones to define and implement search marketing strategies and activities.
Maintain, trouble shoot, and resolve SEO technical issues (Orphan web pages, duplicate content, meta description issues, broken links, H1 tags, etc.)
Work in conjunction with the media team to ensure our organic presence compliments our paid presence and campaigns.
Work in conjunction with the brand and loyalty teams to ensure key brand pillars and differentiators are represented in our organic strategy.
Website Management
Assisting with E-Commerce websites and applications to meet and deliver established E-Commerce sales and profitability through merchandising plans and E-Commerce processes.
Collaborate with internal departments and external customers (i.e. vendors, merchants, etc.) to implement and support the Company’s E-Commerce initiatives; identify and recommend process improvements to appropriate business partners to grow online sales and improve the E-Commerce presence.
Assist with creation and execution of customer programs and events.
Practice best in class customer service and support.
Additional responsibilities may be assigned as needed.
AI Analysis & Recommendations
Research and execute best practices related to AI trends.
Build and support a best-in-class SEO and GEO (Generative Engine Optimization) experience for online customers.
Utilize AI to assist with task streamlining/content creation (as appropriate).
Additional Responsibilities
Take on additional responsibilities as assigned or as the business needs evolve.
Here’s what you’ll need:
Education
Bachelor’s degree (Required) in Marketing, Business Administration, Economics, Mathematics or other related field or equivalent combination of education and/or experience.
Experience
2-4(+) years experience with SEO/GEO campaign management software (i.e. BrightEdge, SEMRush, MOZ, etc.)
Knowledge of the search engine ranking criteria of the leading algorithms, organic search trends, and HTML, CSS and JavaScript development as they relate to SEO.
Skills & Abilities
Strong written and verbal communication skills.
Strong organizational, prioritization, time management, and analytical skills.
Must be detail-oriented and able to meet deadlines while ensuring accuracy.
Ability to learn and adapt to changes in technology/systems.
Self-starter that can take project details and work with other teams to accomplish goals.
Proficient in Microsoft Suite (Word, Excel, PowerPoint)
Potential to work some off-hours for emergency situations.
Travel Requirements
Willingness to travel, including overnight stays, up to 15% depending on business needs.
Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Economics, Mathematics or related field (or equivalent experience)
- 2-4+ years experience with SEO/GEO campaign management tools (e.g., BrightEdge, SEMRush, MOZ)
- Knowledge of search engine ranking criteria, organic search trends, and SEO best practices
- Familiarity with HTML, CSS, and JavaScript as they relate to SEO
- Experience interpreting customer behavioral analytics and producing actionable recommendations
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Strong written and verbal communication, organizational, prioritization, time management, and analytical skills
- Ability to learn and adapt to changing technology and systems; self-starter who collaborates cross-functionally
- Willingness to travel, including overnight stays, up to 15%
- Ability to work some off-hours for emergency situations
- May be required to lift and/or move up to 20 pounds
What We Do
SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. As a distributor, wholesaler and retailer with a global supply chain network, SpartanNash customers span a diverse group of national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers. SpartanNash distributes grocery and household goods, including fresh produce and its Our Family® portfolio of products, to locations in all 50 states, in addition to distributing to the District of Columbia, Europe, Cuba, Puerto Rico, Honduras, Iraq, Kuwait, Bahrain, Qatar, Djibouti, Korea and Japan. To support its distribution business, the Company operates a strategically developed network of large-scale distribution facilities and a nationwide transportation fleet. In addition, the Company owns and operates nearly 200 supermarkets – primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market – and shares its operational insights to drive innovative solutions for SpartanNash food retail customers. Committed to fostering a People First culture, the SpartanNash family of Associates is 20,000 strong. For more information, visit spartannash.com.
