We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
This role focuses on campaign implementation, creative trafficking, delivery management, performance optimization, and reporting. The Specialist will support assigned Account Executives by providing strategic recommendations and optimizations that identify new revenue opportunities for OEM, financial, and insurance clients.
What you'll do
- Set up, traffic, and launch display campaigns using an ad server.
- Manage programmatic and data networks; set up and launch programmatic campaigns across multiple platforms.
- Coordinate with Creative, Product, Content, and Data teams to ensure all campaign elements are in place before launch.
- Provide inventory forecasts, optimization recommendations, and regular campaign performance reports.
- Test and implement standard display, video, and mobile campaigns.
- Monitor campaign delivery, troubleshoot campaign and creative issues, and ensure campaigns meet performance objectives.
- Source and select keywords, analyze performance, and provide regular reporting.
- Connect campaigns to audience data to enable advanced targeting capabilities.
- Analyze inventory to identify missed revenue and advertising opportunities.
- Support Account Executives with strategic campaign recommendations and optimization opportunities.
What you'll bring
- Minimum of 3 years of experience managing online display advertising campaigns.
- Advanced proficiency in Microsoft Office, particularly Excel.
- Strong understanding of ad operations, demand partners, and programmatic platforms.
- Experience with online media buying and sales, including CPM, Programmatic Guaranteed, and Preferred Deal campaigns.
- Experience with data management, report extraction, and performance analysis.
- Experience with behavioural targeting, retargeting, and programmatic sales.
- Strong web analytics skills, including the ability to identify business opportunities and strategies through web statistics and usability analysis.
- Experience using ad server applications, specifically Google Ad Manager.
- Experience with Data Management Platforms, such as Adobe or Lotame.
What's in it for you
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- Financial planning with 3% matching Pension
- Competitive salary
- Annual bonus structure
Compensation
The expected compensation for this position is 70K-75K
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
Skills Required
- Minimum 3 years of experience managing online display advertising campaigns
- Advanced proficiency in Microsoft Office, particularly Excel
- Strong understanding of ad operations, demand partners, and programmatic platforms
- Experience with online media buying and sales, including CPM, Programmatic Guaranteed, and Preferred Deal campaigns
- Experience with data management, report extraction, and performance analysis
- Experience with behavioral targeting, retargeting, and programmatic sales
- Strong web analytics skills, including business opportunity identification through web statistics and usability analysis
- Experience using ad server applications, specifically Google Ad Manager
- Experience with data management platforms such as Adobe or Lotame
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
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