Specialist - Data Analytics

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship

Job Description

Freshworks is looking for a smart, driven business analyst to join the marketing operations team and optimize marketing processes and investments through data-driven insights. In this role, you will define measurement frameworks, build scalable processes, and analyze data to enhance marketing efficiency.

As the custodian of every lead entering our systems, you should be proficient in Google Analytics, CRM, and SQL for data analysis. You will be responsible for conducting journey analysis, tracking user behavior, optimizing funnels, and improving conversion rates. Additionally, you will define new initiatives, execute strategic projects, and monitor key performance metrics.

This role requires close collaboration with product, sales, and marketing teams to drive data-backed decision-making. If you are a self-starter with strong analytical skills and a passion for high-growth opportunities, this is the perfect place for you!

Qualifications

• Graduate degree or equivalent, preferably in Statistics/Operational Research/Mathematics

• Atleast 4 years of professional experience in Business Intelligence/Data Analytics/Modelling, preferably within an IT product/ e-commerce/ SaaS company

• Proficiency in Google Analytics with experience in analyzing and interpreting web data to drive insights and optimizations

• Ability to manipulate large data sets with high dimensionality and complexity; proficiency in SQL, Excel/Google Sheets, BI reporting tools (e.g. PowerBI, Tableau, Qlik, Looker) and one coding language (Python, R, Java etc.)

• Strong understanding of journey analysis, including tracking user interactions and identifying patterns to enhance user experience

• Expertise in funnel optimization with the ability to analyze drop-offs and improve conversion rates through data-driven strategies

• Hands-on experience in user behavior tracking, leveraging analytics tools to monitor engagement and identify trends

• Proficiency in conversion rate analysis, with the ability to assess and optimize marketing and sales funnels for improved performance

• Advanced analytical skills with experience collecting, organizing, analyzing, and disseminating abundant information with accuracy

• Visualization experience is a must - ability to build powerful visuals & dashboards –PowerBI experience preferred

• Exceptional verbal, written, and visual communication skills

• Demonstrated experience in predictive analysis, and expertise in R, SQL, Python

• Self-starter, independent and comfortable with ambiguity

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.