Company Description
The role of Communication Specialist is to support strategic communications through storytelling, earned media and influencer relations through marketing content creation to reach and engage new consumers, more often.
The Communications Specialist will assist with leading execution for communications across the region for their portfolios. They will be responsible for positioning and delivering an effective communication message across all types of third-party and owned media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant for our target audiences.
The Communications Specialist will demonstrate cross-functional expertise across our media network to help project manage and activate Paid, Earned, Managed & Owned (PEMO) plans within Sports/Culture/Brand projects, content initiatives and beverage product innovations. They take full responsibility for earned media activation by relationship building through traditional third-party and social influencer amplification.
They will represent Red Bull's voice with the consumer and oversee the consistent representation of the Red Bull brand in all Marketing, Media Network and Communication activations.
This is a regional role and will be responsible for the Southeast Region.
Job Description
CAMPAIGN EXECUTION
Identify local media opportunities and associated pitches for Culture, Sports, and Brand programs.
Ideate 'breakthrough' buzzworthy PR moments and activations to promote coverage of Red Bull essential messaging.
Maintain a comprehensive region calendar of Red Bull national and regional programs.
Update and manage media lists, project plans and coverage trackers.
Build relationships with Miami media.
COMMUNICATIONS PLANNING
Collaborate with team members on Communications plans.
Oversee accurate representation of the Red Bull brand in all regional activations.
Measure outcome using analytic tools and report results to all contributors.
ALWAYS ON ACTIVITY
The Communications team is also responsible for the always on activities: You will assist the other members of the communications team in uncovering and filing Athletes stories, dancer stories and national yearlong campaigns etc. They work closely with media relations to mine from the region what is relevant to be included and pitched to the national key media outlets: traditional and social.
You will assist in building the pipeline of “always on activity” – FMEDL earned content for athletes, FORBS, collegiates… how can we stay in front of consumers daily via earned social outreach? In coordination with other departments – production, creator marketing, sports marketing etc.
Qualifications
Has 2+ years’ experience in a Communications role for a major brand. Bachelor of Business, Communications or Journalism is preferred.
Exceptional communication skills, written and verbal.
Is a story seeker, editorial thinker, and creative mind
An agile, team player that knows how to get the work done
Works with passion and motivates others around them
Lives and breathes media industry in the US
Excellent traditional and digital media industry knowledge
Hands-on, curious, open, creative
Problem solver and good mediator aligning and coordinating conflicts of interest
Bachelor's degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Must have valid US Drivers License
Additional Information
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $65,600 - 98,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
