Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
About the TeamMax Fashion is a prominent retail brand based in Dubai, is part of the Landmark Group, a renowned retail conglomerate in the Middle East.
Launched in 2004 in the UAE, Max caters to both the value conscious and fashion savvy consumers - offering clothing and accessories for women, men and children along with footwear, accessories, toys and home décor.
The brand offers an inspiring and shopper friendly experience for its consumers every day. The range of clothing and accessories are designed in-house and marketed to a very widespread demographic across the Middle East and GCC. Max also offers an Omni-Channel proposition for the customers through stores and online shopping platform.
Max Fashion is well-regarded for its blend of style, value, and convenience, making it a popular choice for fashion-conscious shoppers in Dubai and beyond. It has also made a strong presence in India and South East Asia. Our team is passionate about empowering creativity and fostering innovation. We believe in nurturing a dynamic and inclusive work environment that encourages continuous learning and values diverse perspectives, thereby achieving collective success.
With a commitment to Landmark Group values, we are dedicated to making a meaningful impact on our customers, employees, and the community at large.
What We Do
Founded in 1973 in Bahrain, Landmark Group has grown to become one of the largest and most successful omnichannel retail and hospitality conglomerates, with presence across 17 countries in the Middle East, Africa, India and Southeast Asia. Based in the UAE since 1990, the Group owns and operates 21 established homegrown and 4 franchise brands across an extensive network of more than 2,200 outlets, encompassing a gross leasable area of 30 million square feet. Landmark Group's success is driven by its diverse portfolio of established brands, across multiple retail categories, offering a comprehensive range of products across fashion, home, groceries and electronics. These include Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Shoemart, Lifestyle, Viva, Emax, Home Box, Styli, Shoexpress, Spar and Easybuy. Beyond retail, Landmark Group has diversified into the leisure, fitness and hospitality sectors with brands like Fitness First, Citymax, Fun City, Fun Ville, Zafran and Carluccio’s. The Group boasts unparalleled logistics capabilities, owning the MENA region's largest privately-owned distribution hub - Omega Logistics and Logistiq, which offers state-of-the-art third-party logistics services. Landmark Group places a strong emphasis on delivering exceptional value and achieving customer satisfaction throughout its comprehensive product range. Across its loyalty programmes, the Group enjoys a loyal customer base with more than 35 million active users. The company has a dedicated workforce of more than 53,000 employees and continues to be certified as a Great Place to Work (GPTW) since 2017.
