Product/Solutions Marketing Associate

Reposted 16 Days Ago
75062, Irving, TX, USA
In-Office
45K-77K Annually
Junior
Analytics • Consulting
The Role
Create value propositions, develop product content and launch plans, collaborate with market insights, and lead sales enablement initiatives.
Summary Generated by Built In

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary:

In this role, you will support the execution of product marketing initiatives for assigned solutions, partnering closely with subject matter experts and cross-functional teams. You will focus on translating market and customer insights into clear messaging, supporting go-to-market activities and enabling sales with effective product content. You work closely with cross-functional partners to turn insights into clear messaging and high-quality deliverables.

Responsibilities:

  • Develop compelling, differentiated value propositions for assigned solutions.
  • Create high-impact product content that positions products and supports go-to-market initiatives.
  • Develop launch plans at the product level that align with marketing and business objectives.
  • Support market research, customer interviews, win-loss analysis and competitive insights.
  • Contribute to ideal customer profile definition, customer segmentation and persona development.
  • Collaborate with demand generation on campaign messaging and content.
  • Create and maintain sales enablement materials and support sales training
  • Bring customer and market insights to product partners and support portfolio alignment.
  • Track and evaluate product marketing effectiveness through KPIs, including engagement, pipeline contribution, and win/loss analysis.

Qualifications:

  • Relevant Degree  Marketing, Business, Communications, or a related field
  • 2 or more years of experience in product marketing or a related marketing role required
  • Familiarity with core product marketing concepts including positioning, launches and sales enablement
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities with attention to detail
  • Comfortable collaborating cross functionally and learning in a fast-paced environment.

#LI-JS1

Estimated Hiring Range:

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $45,100.00 to $76,500.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer:   Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

Top Skills

Content Management Systems
Marketing Automation
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The Company
HQ: Irving, TX
5,661 Employees
Year Founded: 1977

What We Do

Vizient, Inc., the nation’s largest health care performance improvement company, serves more than 50% of the nation’s acute care providers, which includes 97% of the nation’s academic medical centers, and more than 20% of ambulatory care providers. Vizient provides expertise, analytics and advisory services, as well as a contract portfolio that represents more than $130 billion in annual purchasing volume. Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States. We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good.

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