Solution Marketing Manager – Consulting

As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.

Make an Impact at RSM UK

We are looking for a Solution Marketing Manager to join RSM UK's Integrated Marketing and Communications team. This role is responsible for leading the marketing strategy and go-to-market activity for RSM Consulting's Risk & Governance and Forensic solutions.

Working closely with solution leaders, industry teams, the wider Consulting marketing team and colleagues across the US Consulting business, the Solution Marketing Manager will develop and deliver integrated marketing programmes that build market profile, generate demand, strengthen client relationships and support revenue growth. The role will identify opportunities to leverage thought leadership, campaigns, propositions and credentials to maximise impact in the UK market.

While accountable for two priority solutions, the role will champion a Total Consulting mindset, identifying opportunities to connect across Consulting, create integrated campaigns and drive cross-solution growth.

You'll make an impact by:

• Developing and delivering marketing strategies and annual plans aligned to the growth ambitions of the Risk & Governance and Forensic solutions

• Partnering with solution leadership teams to align marketing activity with commercial priorities and growth objectives

• Leading the development and execution of integrated marketing campaigns across digital, social media, content, events, PR and thought leadership channels

• Translating complex technical, regulatory and investigative topics into compelling, client-focused messaging and content

• Working with subject matter experts and the consulting communication team to develop content that demonstrates RSM's expertise and market differentiation

• Building strong relationships with US Consulting marketing and solution teams to identify opportunities for collaboration, knowledge sharing and joint marketing initiatives

• Defining, monitoring and reporting on marketing performance against agreed objectives

What we're looking for

We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate: 

• Significant B2B marketing experience, ideally within consulting, professional services, risk, governance or investigations environments

• Proven experience developing and delivering marketing strategies linked to commercial outcomes

• Strong campaign planning and execution experience across multiple marketing channels

• Experience translating complex propositions into clear and compelling client-focused messaging

• Experience influencing and partnering with senior stakeholders within a matrix organisation

• Excellent communication, writing and storytelling skills

• Strong commercial awareness and understanding of business growth drivers

• Strong stakeholder management and influencing skills

What we can offer you:

We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.

• Hybrid and Flexible working

• 27 Days Holiday

• Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP.

• Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team.

Diversity and Inclusion at RSM

At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.