Solution Expert- Marketing platform (m/f/d)

Posted 5 Days Ago
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Düsseldorf, Nordrhein-Westfalen, DEU
In-Office
Mid level
Food • Information Technology • Logistics • Retail
The Role
Lead functional design, configuration, integration, testing and rollout of a global marketing automation platform (Adobe Experience Platform/Journey Optimizer). Translate business needs into platform solutions, validate compliance, advise roadmap, train users, coordinate across squads and countries, and drive continuous improvements for multi-channel campaign execution.
Summary Generated by Built In
Company Description

About us:   

Passion for food. Hunger for tech. We make METRO digital.   

Today technology is driving the world. And at METRO.digital we are driving the technology for one of the leading international wholesalers specializing in food - METRO. From e-commerce to checkout, to delivery software, we work on a wide range of products to make each day a success for our customers and colleagues. With passion and ownership, we build the future of wholesale.    

  You are driving to create smart solutions for customers around the globe? You want to grow in a flexible environment? Let the right career opportunity find you and join us!   

How you will make an impact?  

As METRO redefines and accelerates its digital presence, the demand for a global marketing platform which enables business functions to unify customer data across organization and to deliver real-time consistent customer experiences across channels is mandatory.  

The aim of Marketing Automation is to offer complete digital communication capabilities for contacting our customers: customer journey management, real time triggered automation, multi-channel communication management etc. We are changing from manually selected offers to a fully automated refined 1:1 campaign management based on data interaction machine that drives sales & growth as main objective. To achieve this goal, METRO decided to use the Adobe Experience Platform, one of the market leaders for digital communication tools. As we are at the beginning of the implementation journey in the pilot METRO countries, it is the perfect time to join us in driving the process forward and rollout the solution in multiple countries during the next years. 

Job Description

Your Responsibilities:  

  • Understand the capabilities and limitations of the specific solution or platform; 
  • Responsible for functional design within the defined solution scope; 
  • Jointly with the team and depending on system complexity, configure, customize, and optimize solutions according to business and technical requirements and platform architecture guidance; 
  • Recommend best practices and design patterns within the respective squad or platform; 
  • Act as the bridge between business needs and technical execution by interpreting business processes and embedding them into platform configurations and solution design, together with the development teams; 
  • Validate that the implemented solution aligns with business processes, compliance requirements, and governance standards; 
  • Assist in implementation, integration, and testing of the solution; 
  • Provide training and guidance to users or technical teams; 
  • Stay up-to-date with latest product updates, releases, and features. In the case of external solutions, this is subject to the condition that employees are given access to relevant information and training; 
  • Advise on solution roadmap and upgrade paths; 
  • Help optimize performance, scalability, and reliability of the deployed solution via continuous improvements; 
  • Coordinate across squads, is SPOC for countries and leads harmonization of solution 
  • Support with problem analysis; 
  • Provides consultancy on solution for overarching projects and initiatives. 

Qualifications

Required key competencies and qualifications: 

  • Proven expertise and relevant work experience as application or solution expert in a tech setup (multinational or startup); 
  • Experience in using Adobe Journey Optimizer (part of Adobe Experience Platform) or expertise around digital campaign execution in following messaging channels: RCS, WhatsApp, Viber, Email, Push2app;
  • Good analytical skills - you know how to ask the right questions and how to summarize everything in one picture; 
  • Having the ability to turn complex concepts into simple language and vice versa; 
  • Experience in managing stakeholders relations, preparing and conducting presentations and briefing your teams (Dev, Support, QA); 
  • Being able to manage and facilitate communication in a challenging, complex and international work environment; 
  • Mastering strategic business process modeling, traceability, linking of dependent tasks, and quality management techniques; 
  • Very good fluency in English (written and verbal). 

Additional Information

What we offer at METRO.digital?

  • At METRO.digital, you'll work in a dynamic, multicultural environment where self-organizing teams collaborate in an agile setup. We foster strong teamwork, knowledge sharing, and continuous learning to help you thrive and make an impact. 
  • People development: when you grow so do we! We want you to become the best version of yourself with individual and company-wide programs and trainings for people development. Focused among other on development, leadership, appreciation ... it´s time to upskill your career.
  • Support with individual solutions: we are people-caring! We offer support whenever you need it - at every stage of your professional journey.

Want to know more about all our benefits? Discover more here. 

Let´s connect soon. Apply for the role now!   

Position grade within our career framework: Solution Expert (Md5).  

Skills Required

  • Proven expertise and relevant work experience as application or solution expert in a tech setup
  • Experience using Adobe Journey Optimizer or digital campaign execution across RCS, WhatsApp, Viber, Email, Push2App
  • Good analytical skills
  • Ability to turn complex concepts into simple language and vice versa
  • Experience managing stakeholder relations, preparing and conducting presentations, briefing Dev/Support/QA teams
  • Ability to manage and facilitate communication in a challenging, complex, international environment
  • Mastery of strategic business process modeling, traceability, linking dependent tasks, and quality management techniques
  • Very good fluency in English (written and verbal)
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The Company
86,740 Employees
Year Founded: 1964

What We Do

METRO AG is a leading international wholesale and retail group offering food and non-food products under brands like METRO and MAKRO. It serves hotels, restaurants, caterers, and grocery stores, and develops digital solutions for its wholesale business.

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