Social Trading Manager

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Job Description

The Social Trading Manager is part of the US In-House Media team, supporting the US business within the North America division. This role owns day-to-day paid social campaign execution for a portfolio of P&G brands, translating brand objectives and media plans into full-funnel campaigns, audience and inventory strategies, and ongoing optimizations that deliver against brand, ecommerce, and investment goals.

Key Responsibilities

• Develop paid social tactical plans aligned with category media strategy and brand KPIs, including audience, targeting, inventory, and testing approaches.

• Build, execute, and QA campaigns across paid social platforms; manage audience creation, creative tagging and trafficking, and accurate media-buy inputs in Prisma with category teams and agencies.

• Monitor pacing, budgets, deliverables, and performance; optimize campaigns and identify cross-tactic investment shifts to achieve brand and ecommerce objectives.

• Analyze quantitative and qualitative results to assess business impact, maintain detailed optimization notes, and provide weekly performance updates, recommendations, and campaign recaps to planning and brand teams

• Partner with Analytics team and the broader media team to develop dashboards and reporting capabilities, an.d implement data strategies for targeting and measurement.

• Collaborate with brand, planning, agency, media, and measurement partners on campaign strategies, testing schedules, and innovative experiments that improve paid social effectiveness.

• Troubleshoot platform, campaign, and ad operations issues; resolve technical blockers and flag platform bugs or capability gaps.

• Maintain partner relationships and serve as a paid social subject-matter expert, staying current on platform algorithms, targeting capabilities, feature releases, industry trends, and partner technologies.

• Define and evolve campaign setup, optimization, and media operations best practices; document processes, train teammates, and share insights across the organization.

Job Qualifications

• 2–5 years of relevant experience, including hands-on buying and execution of full-funnel paid social campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit.

• Deep understanding of paid social platforms, algorithms, the broader media ecosystem, and performance media tactics that support brand and ecommerce goals.

• Paid social platform certifications preferred, such as Meta Blueprint Certified Buying Professional or TikTok Media Buyer Certification.

• Strong analytical and data interpretation skills, with the ability to turn large datasets into actionable insights and KPI-driven recommendations; understanding of analytics tools such as Google Analytics.

• Familiarity with brand safety measurement and third-party tagging platforms.

• Proficiency in Microsoft Office and advanced Excel skills; Power BI, online-to-offline sales measurement, and CPG product marketing experience are a plus.

• Clear communication skills, including the ability to explain complex concepts to varied audiences and collaborate effectively across teams.

• Strong troubleshooting and creative problem-solving skills, exceptional attention to detail, and the ability to manage multiple workstreams and deadlines in a dynamic environment.

• Proactive ownership, curiosity, and a performance-driven mindset, with a passion for testing, learning new technologies, and developing automation solutions.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in E-Verify.

Qualified individuals will not be disadvantaged based on being unemployed. 

P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process.  If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.

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