Social Strategist

Posted 9 Hours Ago
Be an Early Applicant
Port Area, Capital District, National Capital Region, PHL
In-Office
75K-85K Annually
Mid level
Fashion • Retail • Wearables
The Role
Monitor, analyze, and report on social media performance and sentiment across platforms; synthesize insights to inform brand and business decisions; manage competitive research, vendor analytics tools, UGC sourcing, and social commerce support; deliver regular reports and recommendations to leadership and assist organic social and community efforts.
Summary Generated by Built In

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!

Who You Are:

The role of the Social Strategist is to monitor, analyze, and report on key social media metrics across the Michael Kors social ecosystem, surfacing insights that drive key brand and business decisions and shape strategies. This person will also focus on competitive analysis across the fashion & luxury industries along with supporting other social functions across the landscape as needed. This role will lead in synthesizing insights from social data, from the performance of brand and influencer content to social listening. In summary, this person will help Michael Kors answer the “so what” of social media, using data to tell stories and provide actionable recommendations.

What You’ll Do:

  • Build the ‘Team Kors’ Employee Ambassador Program identifying key talents for social amplification and engagement.
  • Support the sourcing and management of UGC content, including content review, collaboration with BazaarVoice, and ensuring timely delivery and upload of assets to eCommerce platforms.
  • Assist Organic social team members with posting content across platforms as needed
  • Analyze and report on organic social performance and brand sentiment using a combination of native and custom analytics tools. Deliver weekly reports and synthesis to senior leadership for discussion.
  • Lead competitive research and analysis across social media & 360 activations within the fashion & luxury industries.
  • Work with external vendors and technology platforms to configure and maintain analytics tools.
  • Ensure the right information is delivered to the right stakeholders at the right time (real time, daily, weekly, monthly, quarterly, annually and ad hoc)
  • Identifying trends over time and make forward-looking recommendations based on past performance.
  • Benchmark results against competitors, keeping current on key trends, industry innovations and emerging social networks
  • Be comfortable relaying social media data insights and analyses to senior management, in addition to helping educate the company at large
  • Support with social community management
  • Support Social commerce with set-up, management, data and insights to optimize performance across social shopping experiences (IG Shops, etc.) as needed

You’ll Need to Have:

  • Bachelor's Degree
  • 3+ years social media strategy experience
  • Demonstrated experience in synthesizing data analyses into actionable results
  • Additional experience/exposure in social media across paid, owned & earned preferred
  • Proficiency in Excel
  • Experience using standard social listening tools and platform native analytics (Instagram, Facebook, X, YouTube, Pinterest, Weibo, Threads, WeChat, etc.)
  • Ability to jump in and lend a hand on ad hoc projects outside of official role
  • Ability to organize, prioritize and multitask effectively
  • Thrive in a fast paced on-time deliverable environment
  • Strong insightful analytical skills and business acumen
  • Creative and proactive communication skills
  • Ability to work in NYC office 4 days a week

We’d Love to See:

  • Experience in the fashion and/or retail space
  • Experience with social listening and/or publishing tools

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at [email protected].

In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.

Compensation Range: 

75,000.00 - 85,000.00 USD

Skills Required

  • Bachelor's Degree
  • 3+ years social media strategy experience
  • Demonstrated experience synthesizing data analyses into actionable results
  • Proficiency in Excel
  • Experience using social listening tools and platform native analytics (Instagram, Facebook, X, YouTube, Pinterest, Weibo, Threads, WeChat)
  • Ability to organize, prioritize, and multitask effectively
  • Ability to work in NYC office 4 days a week
  • Strong analytical skills and business acumen
  • Creative and proactive communication skills
  • Ability to jump in and support ad hoc projects outside official role
  • Additional experience/exposure across paid, owned, and earned social media
  • Experience in the fashion and/or retail space
  • Experience with social listening and/or publishing tools
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The Company
HQ: New York,, New York
8,508 Employees
Year Founded: 1981

What We Do

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Munich, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience. At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty five million meals (and counting) to hungry children.

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