The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, TikTok. In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.
Primary Responsibilities
- Stay deeply immersed in the TikTok ecosystem—monitoring feature rollouts, algorithm changes, competitor activity, and emerging content trends
- Maintain internal documentation (e.g., wikis, update briefs) to keep cross-functional teams informed on platform developments
- Act as the internal expert on TikTok's best practices, creative strategy, and platform-specific dos and don’ts
- Analyze post- and channel-level performance metrics such as watch time, completion rate, CTR, follower growth, and content saves/shares
- Create and deliver weekly insights reports to guide content and distribution decisions; present findings to the VP of Social
- Recommend and execute A/B tests on thumbnails, post timing, captions, and content formats to optimize engagement and reach
- Proactively lead performance triage and strategy pivots in response to algorithm shifts or performance dips, testing new content styles like TikTok Q&As, trends, or interactive formats
- Manage the full content publishing workflow on TikTok—crafting titles and captions, sourcing or commissioning thumbnails, scheduling posts, and optimizing for discovery
- Ensure consistent branding and cross-platform alignment where applicable
- Develop governance and documentation for TikTok usage and data compliance (e.g., GDPR, CCPA)
- Serve as the primary point of contact for technical support, vendor communication, and tool-related troubleshooting
- Train internal stakeholders on TikTok tools, platform trends, and best practices to maximize reach and engagement
Experience & Requirements
- 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
- Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
- Deep knowledge of platform algorithms and content formats
- Analytical mindset with A/B testing and performance refinement experience
- Excellent writing, grammar, and organizational skills
- Ability to work cross-functionally and adapt in a fast-paced environment
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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What We Do
Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
