The Daily Wire is seeking a highly strategic and detail-oriented Platform Specialist, Reddit. In this role, you’ll act as the go-to expert for your assigned platform—ensuring best-in-class publishing practices, strategic engagement, and data-driven performance optimization. You’ll play a vital role in driving audience growth, content innovation, and platform-specific excellence across the company.
Primary Responsibilities
- Stay deeply engaged in the Reddit ecosystem, monitoring feature rollouts, subreddit trends, and competitor activity across relevant communities
- Maintain an internal wiki or platform update brief to keep cross-functional teams informed of Reddit-specific updates and insights
- Serve as the in-house expert on Reddit best practices, community guidelines, and platform etiquette
- Analyze post and thread-level performance metrics such as upvotes, comment volume, engagement rate, CTR, and community growth
- Develop weekly insights reports to guide content creation, community engagement strategies, and distribution approaches
- Present data-driven findings to the VP of Social and recommend A/B tests or content optimizations (e.g., post timing, title formatting, content tone)
- Lead performance strategy shifts in response to algorithm or community behavior changes—testing new formats like AMAs, image carousels, polls, or discussion threads
- Manage the full publishing process on Reddit—crafting attention-grabbing post titles, scheduling posts, tagging and categorizing content appropriately, and ensuring consistent brand tone
- Align Reddit strategies with broader content and campaign goals while adapting for the platform's unique audience and culture
- Establish governance and documentation for Reddit usage, including content moderation practices and compliance with data privacy regulations (e.g., GDPR, CCPA)
- Act as the main point of contact for platform tools, vendor coordination, and internal Reddit-related inquiries
- Train internal teams on Reddit platform capabilities, engagement tools, and effective community management techniques
Experience & Requirements
- 2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience.
- Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
- Deep knowledge of platform algorithms and content formats
- Analytical mindset with A/B testing and performance refinement experience
- Excellent writing, grammar, and organizational skills
- Ability to work cross-functionally and adapt in a fast-paced environment
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Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!
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What We Do
Not every company kicks off in a converted garage and expands into one of America’s fastest-growing conservative media outlets for news, opinion, and entertainment - but then again, no other company is the Daily Wire. Built from the ground up by Ben Shapiro and Jeremy Boreing, the Daily Wire started as a side gig and morphed into a political news and commentary powerhouse in just 7 short years. Now, the Daily Wire is producing entertainment content, investigative journalism, multiple chart-topping podcasts, and - you guessed it - some fire memes. And we’re not stopping there. Our team is constantly moving, innovating and growing. We adapt to any and all obstacles with a team of creative geniuses that are all aligned in creating unparalleled content that provides a voice for facts and for freedom. We don't just echo whatever’s trending - we set trends. When you join the Daily Wire team, your finger isn’t just on the pulse. From the studios of CANDACE and The Ben Shapiro Show to the newsroom of some of America’s most influential writers, you are the pulse. And if that interests you, we’re all ears.
