The Role
Leads paid social strategy, campaign setup, execution, optimization, budgeting, testing, forecasting, reporting, and client communications across major social advertising platforms. The role manages audience targeting, creative and placement experimentation, performance dashboards, pacing, and spend efficiency while translating campaign data into actionable recommendations and growth opportunities. It also supports account relationships, media partner coordination, project deadlines, budget tracking, and operational process improvements.
Summary Generated by Built In
The Senior Paid Social Campaign Manager is responsible for leading the strategic planning, execution, optimization, and reporting of paid social media campaigns across key social platforms. This role combines hands-on platform expertise with commercial thinking, ensuring campaigns deliver measurable business outcomes while driving innovation, best practice, and operational excellence.
Job Description:
Key responsibilities:
- Develop and own paid social strategies aligned to client and business objectives.
- Identify audience, creative, platform, and measurement opportunities to drive growth.
- Translate marketing goals into effective paid social media plans and activation strategies.
- Stay informed on platform developments, emerging trends, and industry best practices.
- Provide strategic recommendations based on market insights, competitor activity, and campaign performance.
- Lead the setup, execution, and management of paid social campaigns across:
- Meta (Facebook & Instagram)
- TikTok Ads
- LinkedIn Ads
- X (Twitter) Ads
- Pinterest Ads
- Snapchat Ads
- Other emerging social platforms
- Manage campaign budgets and pacing to ensure efficient spend allocation.
- Develop and implement audience targeting, retargeting, and customer acquisition strategies.
- Ensure campaigns are launched accurately and according to agreed timelines.
- Monitor campaign performance daily and implement data-driven optimizations.
- Continuously improve campaign performance across key metrics including: CPA, CPL, CPC, CPM, CTR, ROAS, Conversion Rate, Revenue Growth
- Conduct testing around: Creative formats, Messaging, Audiences, Placements, Bidding strategies, Landing pages
- Identify opportunities for scale while maintaining performance efficiency.
- Produce insightful weekly, monthly, and quarterly performance reports.
- Translate data into actionable recommendations for stakeholders and clients.
- Present campaign results, learnings, and growth opportunities.
- Create performance forecasts and budget recommendations.
- Build and maintain reporting dashboards where required.
Client Service 10%
- Day to Day management, relationship and financial health of the account needs to be managed.
- Managing media brand expectations.
- Deadline and Project management
- Strategy guidance and input in order to drive the business objectives.
- Attending status /other meetings with media brands.
- Attend key client meetings
- Uphold a positive working culture.
- Represent Dentsu Performance in a professional and positive manner with both internal and external stakeholders and in doing so reflects the values of the Dentsu.
Commercial and service ownership 10%
- Ensuring processes are in place with the rest of the team to deliver streamlined campaign performance and delivery
- Manage overspend and underspend – Track monthly across all clients
- Budget trackers to be updated on a daily basis
Experience:
- 3-5 Years: Mid
Location:
SandtonBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentSkills Required
- 3-5 years of experience
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
