Social Media Strategy Manager

Posted 15 Hours Ago
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Walton, Carlisle, Cumbria, England
3-5 Years Experience
Healthtech • Retail
The Role
The Social Media Strategy Manager will create and implement a comprehensive social media strategy for Kimberly-Clark's Consumer brands, focusing on building online presence, partnering with creative teams for content development, and tracking KPIs for successful brand messaging across various platforms.
Summary Generated by Built In

Social Media Strategy Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

We are looking for a Social Media Strategy Manager who will be responsible for the creation and deployment of a Social Media Strategy for KC Consumer taking into account Paid, Earned, Shared and Owned, building and maintaining our brand's online presence across various social media channels. Partner with Creative & Comms team, as well as external agencies to develop engaging content that delivers on brand objectives

Key Responsibilities include:

  • Partnering with comms and creative team, responsible for creating over-arching International Family & Professional Care (IFP) segment Consumer social media strategy that generates awareness, sparks curiosity, and generates brand love

  • Partner with Creative & Comms, Social Media Moderation teams to ensure engaging content and unified approach to brand messaging

  • Stay on top of cross market emerging trends ensuring KC understands emerging content, strategies & platforms

  • Be an SME for Social, guiding the business on how to build a meaningful and impactful presence

  • Increase KC presence on Social Media, setting high level KPIs and measurement frameworks for Accountable Business Unites (ABUs) supporting the business on what success looks like

  • Work with ABUs on Country specific requirements, guiding on best practice and principles i.e. platforms

  • Lead on development and execution of Social insights from Sprinklr, determining how we can use this for a strategic advantage

  • Be aware of Community management principle and guidelines, liaising with Global Social as appropriate

  • Own and set up the agency model required to support IFP brands across markets for social, including moderation and community management partnering with Social Moderation team

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark. 

About You

You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for social media strategy?. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.

You will also need the following qualifications:

  • Proven experience building social strategy at an agency or in-house organization

  • Previous recent social agency experience with strong understanding of Global social media platforms and emerging trends. Must include TikTok.

  • Previous experience selecting, and successfully managing Social agencies to work across markets

  • Experience working with Social in a multi-market Global role

  • Previous experience working with Influencers, and relevant Social agencies

  • Proven track record of developing best-in-class campaigns that change brand perception for the better

  • A self-starter that is adept at translating vision into business strategy & implementation plans that ensure high quality execution, communicating this to stakeholders of varying levels

Total Benefits

We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. 

Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.

To Be Considered 
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print…. 

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

#LI-Hybrid

Primary LocationUnited Kingdom- Flexible Location - South East England

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time

The Company
Irving, TX
31,171 Employees
On-site Workplace

What We Do

Kimberly-Clark makes the essentials for a better life with well-known brands that matter every day – at home, school, work and on the go.

Throughout our 148 years, we have challenged conventional wisdom to innovate products that better meet the needs of consumers. We have created new categories with top brands like Kleenex®, and redefined categories with Huggies® and U by Kotex®.

While growing our $18+ billion global business, we help build careers through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands. Our 43,000 employees are changing the world for the better, too, generously giving back to communities and causes around the globe.

If innovative thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

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