Social Media Strategist

Posted 7 Hours Ago
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Hong Kong China
Senior level
Agency • Marketing Tech
The Role
The Social Media Strategist will support a team in planning and executing social media strategies, conduct online research, manage campaigns, analyze effectiveness, and maintain client relationships. The role requires collaboration across disciplines, critical thinking, and the ability to manage multiple projects in a fast-paced environment.
Summary Generated by Built In

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Social Media Strategist

Ogilvy, Social, Hong Kong


Ogilvy, Social is a global, cross-discipline team of social experts from across all of Ogilvy’s businesses. We know there’s a new customer and stakeholder journey defined by the increasing impact our networks have on purchase decision and our behaviors. We design integrated social solutions that combine deep disciplines like CRM, public relations and shopper marketing and rooted in what drives behavior.

Digital Strategist responsibilities include:

  • Support a team in social business program planning and strategy development
  • Contribute to cross-discipline social media team, spanning advertising, direct marketing, public relations and shopper marketing
  • Online research and social media monitoring using a variety of social media listening tools
  • Campaign execution in the areas of content activation, influencer identification, influencer outreach and community management
  • Measure campaign effectiveness using a variety of social media analytics tools
  • Day-to-day client relationship management
  • Project management

In order to be successful in this role you must:

  • Have a Bachelors degree or equivalent with a strong academic record
  • Have 5+ years work experience in a digital, advertising or PR agency, or related field
  • Be fluent in English language, reading and writing (test will be given); Cantonese or Mandarin would be advantageous
  • Have excellent communication skills – verbal and written
  • Think critically and creatively, meaning the ability to think clearly and rationally, solve problems and develop new and useful possibilities
  • Plan and execute on multiple projects simultaneously in an organized fashion
  • Work calmly and maintain good judgment in a fast-paced work environment
  • Proactive to approach new work tasks and responsibilities
  • Collaborate with colleagues in different countries and appreciate cultural differences
  • Understand current and emerging media platforms and their usage from a consumer and business perspective
  • Understand how to drive conversations and online word of mouth
  • Be passionate about social media and word of mouth marketing

Additional skills preferred, but not required:

  • Management experience
  • Business development experience
  • Paid media experience

  

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please do not hesitate to let your recruiter know.


The Company
HQ: New York, NY
11,000 Employees
Hybrid Workplace
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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