Senior Performance Marketing Manager (UK market)

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most. We are the community platform for creativity and self-expression. 
• We are seeking an experienced and entrepreneurial Growth/Performance Marketing lead to drive and optimize our company's digital marketing efforts in the UK. The ideal candidate will have a proven track record of creating and executing successful performance marketing campaigns across various channels. 
• As the Performance Marketing Manager, you will be responsible for strategizing, implementing, and analyzing campaigns to maximize ROI and drive growth for our UK business.
• The ideal candidate will hit the ground running, thrive in a fast paced environment and be detail-oriented. They must be a self-starter and a team player with the ability to quickly identify areas of opportunity to create procedures that increase efficiencies, scalability and effectiveness.

Job Description

• Plan, execute, and optimize performance marketing campaigns across various channels such as (and not limited to) SEM, paid social, display, retargeting, EDM, and affiliate marketing.
• Monitor campaign performance, support adjustments in overall strategies for bidding, ad creatives, and targeting to ensure optimal results.
• Regularly analyze campaign performance data, extract insights, and identify areas for improvement.
• Utilize analytics tools to track key performance indicators (KPIs) and make data-driven decisions.
• Manage allocated budgets for each marketing channel effectively, ensuring efficient allocation and spending.
• Provide budget recommendations based on campaign performance and anticipated outcomes.
• Regularly review and optimise all advertising campaigns for positive ROAS including day-to-day insights and feedback for the management and optimization ROAS/ROI for Facebook/Instagram ads
• Ideate, test, iterate and optimize growth via paid acquisition, retargeting, and product optimizations across the paid ad channels
• Review the set up and optimization of ad performance daily and advise the global growth, content and creative teams to maximize our content strategy
• Develop and coordinate AD creative test and support performance ad team on results analysis and creative scaling strategy.
• Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies
• Familiar with Facebook, Instagram, Google Adwords, SEO, SEM, YouTube, Tiktok, Linkedin and EDM. 
• Track weekly / monthly / quarterly channel KPI targets and prepare analysis and performance report 
• Hands on experience working in a fast-paced direct marketing environment 
• Handle ad-hoc tasks and reports 

Requirement

• 5 years of experience in performance marketing, digital marketing, or a related role.
• Strong proficiency in utilizing performance marketing platforms such as Google Ads, Social Media Ads, etc.
• Minimum 2 years of hands-on Facebook/Instagram Ad experience with a track record of successfully managing FBAD campaigns to meet aggressive ROI and growth targets
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication skills and the ability to collaborate effectively with international and cross-functional teams.
• A results-driven mindset with a focus on achieving and exceeding KPIs.
• Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics, etc.)
• Knowledge of SEO, CRO, and other digital marketing best practices.
• Passion for Tech, Art, Culture, Lifestyle
• Ability to work in a fast-paced, dynamic environment
• Bachelor Degree or above in Business, Marketing, Communication or related discipline
• Experience with SQL and Tech skills is a plus
• Experience  with Ecomm & Start-ups is a plus
• Passionate about technology, fashion, lifestyle brands, and be part of a growing start-up team
• Great problem-solving skills and interpersonal skills.
• Data-driven, logical, systematic and organized
• Fluent in English, excellent in verbal and written communication, presentation skills

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