What You'll Do
As a Social Media Strategist – Digital Reputation, you will:
Continuously track brand mentions, sentiment, and conversations across social media, forums, blogs, review sites, and search results.
Collaborate with departments outside marketing to escalate and resolve digital concerns.
Use social listening and reputation tools to detect emerging risks and opportunities.
Analyze digital footprint by auditing search engine results to identify negative or irrelevant content to suppress or address.
Benchmark competitor reputation performance and strategies sharing insights with SEO, PR, and Digital Content partners.
Create dashboards and recurring reports on digital reputation KPIs (sentiment, review trends, search visibility, threat indicators).
Assist with the development and enhancements of social media strategies as it relates to digital reputation.
Evaluate current use of social media tools and technologies to recommend changes to increase efficiency.
What it Takes
Bachelors Degree or equivalent work experience.
Minimum of 3 years related work experience.
Ability to understand how to translate business objectives into social media strategies.
Hands on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok, etc.
Strong attention to detail, with an eye for timelines and deadlines.
Self-starter with an ability to multi-task.
Experience with social listening including building reports, responding to comments, questions and sharing community dialogue.
Proven experience in optimizing social media experiences.
Experience in working in both B2B and B2C environments.
Must possess a data-driven mindset.
Here is what you can look forward to as part of our team:
At Sentry, your total rewards go beyond competitive compensation. We’re committed to supporting the whole you, which is why we offer a comprehensive package designed to help you thrive both professionally and personally.
Hybrid Flexibility: Enjoy the best of both worlds. With optional work from home on Mondays and Fridays and join your team in the office Tuesday through Thursday to collaborate and learn. We provide the technology and tools you need for both your office and home workspace from day one.
Dining on Us: Depending on your location, we may provide a stipend that can be used at our on-site cafeteria or a meal allowance to keep you fueled.
Continuous Learning: Unlock your potential through Sentry University and take advantage of our tuition reimbursement program.
Comprehensive Benefits: We support your whole self with group medical, dental, and vision insurance along with parental leave, pet insurance, caregiver leave, and wellness resources. Options for HSA, FSA, and Dependent Care FSA are available.
Work-Life Balance: Enjoy your generous Paid Time Off allowance to rest and take advantage of paid Volunteer Time Off to support your community.
Investing in Your Future: We’re committed to your long-term financial well-being. We offer a 100% company match on the first 8% you contribute to your 401(k) each pay period, and those funds vest immediately.
Giving Back: Through the Sentry Foundation, we’re proud to support the United Way and make a difference in our communities.
Why Join Sentry?
At Sentry, we believe our people are the heart of our success. We’re proud to be recognized for the culture we’ve built, earning spots on Forbes’ lists for America’s Best Midsize Employers and Best Employers for New Grads, as well as Newsweek’s America’s Greatest Workplaces for Women and Diversity. These honors reflect our commitment to your professional satisfaction and growth.
Building on a Legacy
Our future is bright, but it’s anchored in a long history of stability. Since our founding in 1904, we’ve dedicated ourselves to helping businesses protect their futures. That trust has made us one of the largest and most financially stable mutual insurance companies in the U.S. We’re proud to have maintained an A+ rating from A.M. Best, the industry’s leading authority, for over 30 years.
Your Career, Our Community
Whether you’re working at our headquarters in Stevens Point, Wisconsin, or one of our many offices across the country, you’ll find a challenging and rewarding environment. Explore the Our Teams tab on our Career Page to see the diverse career paths we offer, with a focus on ongoing development and professional growth.
Ready to own your future? Join us at Sentry, opportunities await!
For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.
Talent Acquisition Specialist
Thank you for your interest in Sentry!
Katelynne Rivera
Equal Employment Opportunity
Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.
Skills Required
- Bachelor's degree or equivalent work experience
- Minimum of 3 years related work experience
- Ability to translate business objectives into social media strategies
- Hands-on experience with Facebook, Instagram, LinkedIn, X, Reddit, TikTok
- Experience with social listening including building reports and community responses
- Proven experience optimizing social media experiences
- Experience working in both B2B and B2C environments
- Data-driven mindset
- Strong attention to detail and ability to meet timelines and deadlines
- Self-starter with ability to multi-task
What We Do
Your business. Your employees. Your peace of mind. At Sentry, we understand what matters most to you. Because we’ve been there ourselves. We got our start in 1904, when members of the Wisconsin Retail Hardware Association formed their own insurance company. Establishing the company gave members strength in numbers, but it was the true strength of personalized service and Midwestern roots that became hallmarks of the Sentry name. Today, we’ve grown to become a member of one of the largest and most financially secure insurance groups in the country by never forgetting where we came from. Perhaps that’s why many of our customers have been with us for decades. And we can be there for you. Our customers work in a wide range of industries, including transportation, manufacturing, metalworking, construction, auto dealerships, and more. From 401(k) plans and general liability to commercial property and workers’ compensation, we offer the insurance products that can help protect your business and your employees. Our Stevens Point headquarters is the flagship of our business, which is supported by field offices strategically located throughout the United States. With more than $22.9 billion in assets, a $7.5 billion* policyholder surplus, and an A+ (superior) rating from AM Best,** the industry’s leading rating authority, we continue providing peace of mind. One conversation at a time. To learn more about us, the industries we serve, and the products we offer, visit sentry.com. The content provided here is for informational purposes only: https://www.sentry.com/footer/legal-disclaimer. *Assets and policyholder surplus are as of December 31, 2022, and represent the aggregate total for all members of the Sentry Insurance Group and are not reflective of any individual underwriting company. **Sentry has an AM Best Financial Strength Rating (FSR) of A+ (superior), current as of June 2023. For details about AM Best’s rating scale, see ambest.com/ratings/guide.pdf.
