Social Media Specialist

Compensation

$40,574.00 Annual

Job Description Summary

The application deadline for this position is 11:59pm EST on June 12, 2026.
Marketing and Communications supports Santa Fe College’s (SF) efforts to recruit and retain students, expand community outreach, build relationships, and encourage advocacy and support. We do this through advertising and promotions, event support, the College website and social media accounts, as well as through internal newSFeed and media relations.
The Social Media Specialist is responsible for planning, producing, and publishing content that promotes the college on social media platforms utilizing the unified brand and communications strategy. By nature of the position, the Social Media Specialist will also be responsible for enhancing SF’s brand presence and engaging with student, employees, and the college community.

Job Description

Responsibilities and Duties Include:

• Plans, writes, records, and posts original and engaging SF branded content across all social media platforms, as well as manages boosted and paid posts.

• Adheres to the brand guidelines for tone, messaging, and visuals to maintain a consistent brand image and ensures all SF social media posts and interactions reflect this.

• Maintains content, monitors performance, and assists in the development of social media marketing strategies on digital media accounts.

• Produces analytic reports across all social media and digital platforms for the Marketing Manager to maximize reach and engagement.

• Checks social and digital accounts on a daily basis for alerts and mentions, connects followers with appropriate college departments, and responds to Google reviews in a timely and professional manner.

• Utilizes project and proof management software to coordinate with other team members on multifaceted projects and the department’s editorial calendar.

• Communicates with internal teams to ensure consistent messaging across all social media platforms.

• Provides support for secondary social media accounts as requested by the Marketing Manager, Associate Vice President, or similar personnel.

• Works independently and as an effective team member with a varied work schedule that may involve weekend and evening work.

• Stays informed about industry trends, competitor activities, and emerging social media platforms to maintain a current social media presence.

• Provides service to the college through participation in events, committees, and other college activities.

• Complies with all published College Rules, procedures, guidelines, and laws/regulations governing public employees, including but not limited to those related to document retention and destruction, FERPA, and confidentiality.

• Strictly honors the privacy, security, and confidentiality of records and other sensitive information according to appropriate state, federal, and college regulations, policies, and procedures.

• Provides service excellence through courteous, informed, accessible, and professional engagement.

• Performs other duties as assigned. 

Reports to: Associate Vice President, Marketing and Communications

QUALIFICATIONS

Required: An associate’s degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, or a related field and/or a combination of related completed education and experience equal to four (4) years.

Additional Requirements: A criminal background check will be conducted.

Preferred: A bachelor’s degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, and related fields.

General Knowledge, Skills, and Abilities

• Ability to work successfully in a multi-cultural environment.

• Adaptability to Change – able to be flexible and supportive, able to positively and proactively assimilate change in rapid growth environment.

• Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job.

• Customer Service – ability to respond promptly and courteously to all questions from students and faculty, demonstrating patience and persistence when helping students with little or no computer skills.

• Ethics – able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions.

• Organization & Time Management – able to plan, schedule, and organize tasks related to the job to achieve goals within or ahead of established time frames.

• Problem Solving – proven skills in identifying issues, determining their cause, developing creative solutions, and following through with implementing resolutions.

• Relationship Management – able to personally provide high level of interactive service to others, building relationships and addressing identified needs.

• Results Orientation – proven ability to set and exceed established targets.

• Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.

• Detail Oriented - Proven accuracy and attention to detail.

• Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously to swiftly assess a situation, determine a logical course of action, and apply the appropriate response.

Application Process:  All applicants must submit a completed online SF application, a letter of intent, an up-to-date resume/curriculum vitae, and unofficial academic transcripts (if applicable) to be considered for this position. Unofficial transcripts are only accepted for review purposes, official transcripts are required prior to any offer of employment being made.

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.
Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in, denied the benefits of, or subject to discrimination in any college program or activity based on: their race, ethnicity, national origin, color, religion, age, disability, sex, pregnancy status, gender identity, sexual orientation, marital status, genetic information, political opinions or affiliations, or veteran status. This commitment applies to employees, volunteers, students, and, to the extent possible, to third parties, applicants for admission, applicants for employment, and the general public. sfcollege.edu/eaeo
 
Inquiries regarding non-discrimination policies or concerns about discrimination or harassment, including concerns about sexual harassment or sexual violence under Title IX, should be directed to: [email protected]
Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions. Preference will be given to eligible veterans and spouses of veterans.