Social Media Specialist (In-Office Required – (Orlando)
This is an in-office position. Candidates must be based within proximity Orlando, FL.
The Social Media Specialist is part of the largest dedicated real estate marketing agency in the country, supporting Coldwell Banker Realty, the Coldwell Banker brand and its franchise network, as well as special Compass International Holdings marketing initiatives.
This role sits at the intersection of content creation, brand storytelling, and business growth. You will play a key role in driving recruiting, retention, and brand perception through high-impact social media strategies and content execution.
We are seeking a highly creative, detail-oriented social media specialist who understands how to produce content that not only looks exceptional—but performs.
What You’ll Do
- Create high-quality, platform-native content (photo, video, graphics) that is visually compelling, on-brand, and designed to drive engagement and business results
- Edit video in a way that aligns with modern social media trends and performance standards (short-form, hook-driven, retention-focused)
- Grow and manage regional Instagram, Facebook, and LinkedIn pages by consistently delivering exceptional, engaging, and performance-driven content
- Source, develop, and publish localized content that highlights community involvement, culture, and brand presence
- Capture and produce content from in-person events, including on-site coverage and post-event recap assets
- Support onboarding, recruiting, and agent engagement efforts through strategic social media storytelling
- Partner with Regional Presidents and senior leadership to elevate their personal social media presence to support recruiting and brand positioning
- Facilitate agent recognition and achievement content to celebrate success and build community
- Collaborate closely with Field Marketing Directors and local leadership on high-impact initiatives aligned with regional strategy and culture
- Align all content with national brand standards while tailoring execution to local markets
- Engage with audiences in real time, participating in relevant conversations and representing the brand in a thoughtful, professional manner
- Partner with PR teams to amplify publicity, events, and philanthropic initiatives across social channels
- Analyze performance metrics and deliver monthly reporting with actionable insights to continuously improve results
- Develop and deliver agent education through presentations, decks, and clear, engaging storytelling that simplifies social media concepts and drives adoption
What Success Looks Like
- Content that feels modern, elevated, and distinctly on-brand
- Strong engagement and audience growth across local channels
- Meaningful contribution to recruiting and retention efforts
- Consistent execution across multiple markets with attention to detail
- Ability to operate independently while managing multiple deadlines and priorities
Requirements
- 2–4 years of experience in social media marketing, content creation, or digital media
- Proven experience creating and editing high-performing social media content, especially short-form video
- Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Creative Suite or similar), with a strong ability to produce high-quality, platform-native content that aligns with current social media trends and drives engagement
- Strong understanding of platform strategy and best practices across Instagram, Facebook, and LinkedIn
- Experience managing and publishing content across regional or multi-location social media accounts, including featured listings, PR hits, agent recognition, and company announcements
- Exceptional writing, editing, and communication skills
- Experience working in Microsoft Office (Outlook, PowerPoint, Excel, Word)
- Ability to manage multiple projects simultaneously and meet fast-paced deadlines with minimal supervision
- Experience collaborating with cross-functional teams and stakeholders
- Comfortable supporting both virtual and in-person training or presentations
- Real estate or agency experience is a plus
- Bachelor’s degree in Marketing, Communications, Media, or a related field preferred
Additional Information
- This role requires in-office collaboration and occasional local event attendance
- Candidates should be highly adaptable, proactive, and solutions-oriented
- A strong creative eye and understanding of what performs on social media is essential
Please include a link to your portfolio in your resume or application. Applications without a portfolio will not be considered.
About UsColdwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Skills Required
- 2-4 years of experience in social media marketing, content creation, or digital media
- Proven experience creating and editing high-performing social media content, especially short-form video
- Proficiency in video editing and design tools (CapCut, Canva, Adobe Creative Suite)
- Strong understanding of platform strategy and best practices across Instagram, Facebook, and LinkedIn
- Experience managing and publishing content across regional or multi-location social media accounts
- Exceptional writing, editing, and communication skills
- Experience working in Microsoft Office (Outlook, PowerPoint, Excel, Word)
- Ability to manage multiple projects simultaneously and meet fast-paced deadlines with minimal supervision
- Experience collaborating with cross-functional teams and stakeholders
- Comfortable supporting both virtual and in-person training or presentations
- Real estate or agency experience is a plus
- Bachelor's degree in Marketing, Communications, Media, or a related field preferred
What We Do
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.
