Social Media Specialist

We are looking for a highly organized, experienced, and performance-driven Social Media Specialist to support day-to-day execution across Ritchie Bros.’ global social channels. This role is responsible for content publishing, platform management, community engagement, and performance tracking while helping bring campaigns, events, and brand storytelling to life across social platforms.

This role reports to the Head of Brand and Marketing and works closely with Brand, PR, Customer Insights, Creative, and regional teams to ensure consistent, high-quality execution aligned with business priorities. You will execute across platforms using Hootsuite as our primary social media management platform to ensure accuracy, efficiency, and consistency across channels.

You will play a key role in ensuring our social presence is timely, consistent, engaging, and aligned with brand standards while supporting broader initiatives including campaigns, events, and internal advocacy through EveryoneSocial.

Key Responsibilities Content Execution & Publishing

• Execute day-to-day publishing across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms using Hootsuite
• Manage the content calendar to ensure timely, accurate, and consistent execution across channels
• Optimize copy, tagging, formatting, and publishing workflows based on platform best practices
• Partner closely with Creative, Copywriting, and Brand teams to ensure strong execution

Platform Management & Community Engagement

• Monitor comments, messages, and conversations across platforms
• Respond in a timely, professional, and on-brand manner while escalating when needed
• Identify opportunities to strengthen engagement with customers and followers
• Surface insights, trends, and audience feedback to internal stakeholders

Campaign & Event Support

• Support execution across campaigns, launches, and key business moments
• Assist with live coverage across auctions, trade shows, and events as needed
• Coordinate with internal teams to capture and distribute timely content

Analytics & Performance Tracking

• Track and report on performance including reach, engagement, growth, and conversions
• Support weekly and monthly reporting with clear insights and recommendations
• Monitor competitor activity and industry trends to inform planning

Internal Advocacy & EveryoneSocial Support

• Support content distribution through EveryoneSocial across priority teams
• Assist with uploading, tagging, and organizing content for employee advocacy
• Help monitor performance and participation trends
• Provide basic support and guidance to internal users as needed

Success Metrics

This role is measured by execution quality and performance outcomes.

• Consistent, accurate, and on-time execution across platforms
• Growth in engagement and audience interaction across priority channels
• Strong responsiveness and positive sentiment across community interactions
• Contribution to campaign reach and amplification
• Effective support of EveryoneSocial engagement and participation

What We’re Looking For

• 3-5 years of experience managing social media across multiple accounts, brands, or business units
• Strong working knowledge of platform best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Proven experience using social publishing and analytics tools, including Hootsuite (required)
• Experience working with employee advocacy platforms, including EveryoneSocial (preferred)
• Strong writing and editing skills with the ability to adapt tone by platform and audience
• Hands-on experience supporting campaigns, launches, and always-on content programs
• Experience supporting live and real-time coverage across events or activations
• Working knowledge of basic video editing and formatting for social platforms
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Experience or interest in industrial, construction, transportation, or equipment markets

RB Global (NYSE: RBA)

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.

The company’s marketplace brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding, and IAA, a leading global digital marketplace connecting vehicle buyers and sellers. RB Global’s portfolio of brands also includes Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

RB Global full-time employees are offered medical, dental, vision, and basic life insurances. Employees are able to enroll in our company’s 401k plan and RB Global will match 100% for the first 4% contributed.  Employees will also receive 15 days of PTO each year.

About the team - Corporate

As a global company, our corporate teams support billions of dollars in equipment sales every year.  

In joining our corporate services teams, you will be ensuring the business runs smoothly in your respective verticals and supporting the overall business to achieve our core objectives. Every day your work will make a difference in the way we run our business and in the way customers interact with us.

À propos de l’équipe – Société

En tant qu'entreprise mondiale, nos équipes corporatives soutiennent chaque année des ventes d'équipements se chiffrant en milliards de dollars.

En rejoignant nos équipes de services généraux, vous contribuerez au bon fonctionnement de vos secteurs d'activité respectifs et soutiendrez l'ensemble de l'entreprise dans l’atteinte de nos objectifs principaux. Votre travail quotidien aura un impact concret sur notre façon de gérer l'entreprise et sur la relation client.