Social Media Specialist

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a Social Media & Community Specialist to the Creative + Marketing team at Snap Inc with a sharp editorial eye and deep platform fluency to help shape Snap’s brand identity across our owned social channels. This position is ideal for a strategic problem solver who combines creativity, cultural understanding, and operational precision to elevate our brand influence at-scale. We are looking for someone who is well-rounded in being both a creative, strategic thinker and a skillful, effective operator.

You’ll lead efforts to evolve our brand presence on platforms like Snapchat, Instagram, YouTube, Reddit, LinkedIn and TikTok—working across content, partnerships, and creators to deliver best-in-class storytelling.

What You'll Do:

• Execute a brand-first social strategy across priority platforms, ensuring Snap’s voice is clear, consistent, and culturally relevant with all consumer and business audiences.

• Contribute to the social messaging frameworks, platform guidelines, and tone of voice across teams and channels.

• Own and evolve our creator collaboration program, managing relationships with key partners to bring compelling storytelling to life.

• Drive content strategy for integrated brand campaigns, partnerships, and real-time cultural moments across consumer, Business, and Developer lines of business.

• Collaborate cross-functionally with creative, product, partnerships, and legal teams to execute social-first initiatives.

• Deliver ongoing reporting, insights, and competitive analysis to inform strategy and elevate Snap’s presence in the category.

• Grow our owned social channels and communities across Snapchat,  Instagram, YouTube, Reddit, LinkedIn and TikTok.

Knowledge, Skills & Abilities:

• Deep proficiency in social platforms including Snapchat, X, Instagram, Reddit, Discord, and TikTok, along with a love for exploring new formats, video storytelling, and creativity.

• Proven ability to translate brand values and marketing goals into compelling social executions.

• A deep understanding of the creator economy, Gen Z culture, and the broader tech and social media landscape.

• Strong critical thinking, creative instincts, and a diligent approach to execution.

• Ability to work in high-paced, ever evolving and prolific environment.

Minimum Qualifications:

• Bachelor's degree or equivalent marketing experience.

• 5+ years of experience in social media, brand marketing, or content strategy, with a strong track record in brand-led work.

• Experience managing creators, influencer agencies, and partners.

• Must have previous Snap experience.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.