The Social Media Specialist will own the Planet DDS social media presence across platforms, building brand awareness and driving engagement. This role is equal parts creative storyteller, brand voice ambassador, and data-driven marketer. You’ll work closely within the Marketing team: Brand Marketing, Product Marketing, Growth Marketing and executives to showcase our thought leadership, highlight customer stories, and create buzz around our products and company.
This is a hybrid position (2x per week) in either our Irvine, CA or Phoenix, AZ office.
Job Duties:
- Develop and execute compelling social media content, from concept to publishing, across LinkedIn, Meta, Instagram, TikTok, and other relevant platforms, representing both the Planet DDS brand and select executives.
- Produce multimedia content (images, short videos, carousels) using tools like Canva or similar.
- Craft posts that not only follow brand voice and style standards but also carry Planet DDS strategic messaging as the throughline.
- Execute organic social media campaigns to support product launches, events, and marketing initiatives.
- Partner with other members of the Marketing team to ensure social content supports broader growth marketing, product marketing, and brand team goals.
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Proactively engage with relevant industry communities, partners, and influencers to expand reach.
- Track performance metrics (engagement, reach, impressions, conversions) and provide actionable insights.
- Test and optimize content for maximum engagement and ROI.
- Maintain awareness of dental industry trends and competitor activities to keep content relevant and competitive.
- 2–4 years managing social media for a B2B or B2C brand, preferably in dental, SaaS, healthcare, or technology.
- Strong writing and editing skills with an eye for brand tone.
- Proficiency in social media management and project management tools (e.g., Hootsuite, ClickUp).
- Basic graphic design and video editing skills (Canva).
- Understanding of social media analytics.
- Creative, proactive, and detail-oriented.
- Comfortable working in a fast-paced, evolving environment.
- Passionate about connecting with audiences and telling brand stories.
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What We Do
Planet DDS is the leading provider of cloud-based dental software solutions serving over 10,000 practices in North America with over 60,000 users. The company delivers a complete platform of solutions for dental practices including Denticon Practice Management, Apteryx Digital Imaging, and Legwork Patient Relationship Management. Planet DDS is committed to creating value for its dental practice clients by solving the most urgent challenges facing today’s dental practices in North America.
PDDS Core Ideology
MISSION: Why Are We Here?
Unleashing dentists and their staff to focus on patient care
VISION: Where Are We Headed?
In the next five years, Planet DDS will remain the leading provider of cloud-based
technology solutions in North America, expanding to serve more than 25,000 dental practices.
Values: How Do We Get There?
To encourage measurable progress toward our vision and make the best
decisions on behalf of employees and customers, we adopted a set of common values.
At Planet DDS, We Are:
Collaborative
Working independently and across teams, we create scalable solutions to enable company growth.
Empathetic
We are educated on the experience of our customers and feel vested in their success.
Accountable
We feel ownership for the quality of our work and take pride in the positive outcomes.
Trustworthy
We operate with integrity and honesty, making promises we know that we can keep.
Ambitious
We are driven by our ability to make a long-term, positive impact on the lives of dental market leaders.
