Social Media Specialist

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA has one mission: To empower federal workers to be healthy and well.

Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. 

The Social Media Specialist amplifies the voice of G.E.H.A across social media platforms to enable and drive new sales engagement. The role works directly with executives, B2B Sales and business development teams and operators, crafting compelling and informative content, and executing engagement strategies that establish thought leadership, expand reach, and elevate G.E.H.A brand recognition and better position the sales team in the market.

SKILLS

Duties and Responsibilities:

• Social Strategy & Execution: Develop and implement social media strategies for G.E.H.A to enhance brand and drive thought leadership.

• Content Creation & Management: Create and curate engaging content, ensuring alignment with preferred company voice and industry trends.

• Executive Engagement: Collaborate with executives to understand their expertise, priorities, and communication style, providing guidance on social media best practices.

• Platform Management: Oversee select social media accounts on LinkedIn, Facebook, Instagram, and other relevant platforms, ensuring consistent activity and audience engagement.

• Brand Amplification: Identify opportunities for executives to participate in key industry conversations, speaking engagements, and media features.

• Metrics & Reporting: Track and analyze engagement metrics, providing insights and recommendations to optimize performance.

• Crisis & Reputation Management: Monitor online conversations and manage G.E.H.A and select executive brand reputation, addressing risks and opportunities proactively.

• Trend Awareness: Stay updated on social media trends, algorithm changes, and best practices.

• Community Engagement: Monitor, respond, and engage with followers, influencers, and brand advocates to foster a loyal community.

• Analytics & Optimization: Track performance metrics and KPIs to refine strategy and report results.

• Influencer & Partner Marketing: Identify and manage relationships with industry and partner influencers, content creators, and brand ambassadors.

• Production Ownership: Own all production aspects, concepting, and strategy, collaborating with brand owner.

• Process Development: Develop scalable processes for content creation, distribution, and measurement.

• Content Refinement: Take partially developed ideas and refine them into polished content across multiple platforms.

• Thought Leadership: Strategically grow the brand's presence as a thought leader.

• Content Frameworks: Design and implement content frameworks to repurpose primary pieces into multiple assets across different platforms.

Knowledge, Skills, and Abilities:

• Bachelor’s degree in marketing, advertising, communications, or related field.

• 5-7 years of experience in social media management, with a focus on corporate and executive-level branding and engagement.

• Proven ability to provide strategic counsel and managing social presence.

• Strong understanding of platform-specific strategies (LinkedIn, Facebook, Instagram, TikTok, YouTube, etc.) and content formats.

• Experience with creative tools (e.g., Adobe Creative Suite, Canva, CapCut, etc.).

• Excellent writing, editing, and storytelling skills with attention to brand tone and style.

• Proficiency with social media management and analytics tools (e.g., Hootsuite, Meta Business Suite).

• Ability to manage multiple projects and deadlines in a fast-paced environment.

• Strong experience with social media analytics, performance tracking, and data-driven decision-making.

• Strong interpersonal skills to work cross-functionally with executives, public relations, marketing, and social media teams.

• Comfortable handling sensitive information and navigating executive preferences with professionalism and discretion.

Preferred Qualifications

• Master’s degree

• Experience with paid social, UGC, or ecommerce marketing

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

While this is a remote opportunity, at this time GEHA does not hire employees from U.S. territories or the following states: Alaska, Hawaii, California, Washington, Oregon, Colorado, Wyoming, Montana, New York, Connecticut, Vermont, Pennsylvania, Maine.

Please note that the salary information is a general guideline only.  GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The annual base salary range for this position is $76,443 - $107,757 USD.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.