The Sr. Social Media Specialist is a key member of our demand generation marketing team, responsible for elevating Rankings.io’s social media presence and performance. This role manages all paid social campaigns across Meta, LinkedIn, Reddit, and content syndication platforms, ensuring precise audience targeting and maximum ROI. The specialist is also responsible for organic posting and engagement on Meta and LinkedIn, crafting compelling content that amplifies brand awareness and drives community engagement.
Responsibilities- Paid Social: Plan, execute, and optimize paid social media campaigns across Meta, LinkedIn, Reddit, and content syndication platforms to achieve lead generation and brand awareness goals.
- Organic Social: Develop and implement organic social media strategies for Meta and LinkedIn, including content ideation, creation, scheduling, and publishing.
- Performance Monitoring: Monitor, analyze, and report on social media performance metrics, using insights to inform strategy and improve campaign effectiveness.
- Team Collaboration: Work with the Creative Team to ensure cohesive messaging and branding across all platforms.
- Up-To-Date: Stay current with social media trends, algorithm changes, and best practices to maintain a competitive edge and proactively identify new opportunities.
- Oversight: Monitor brand reputation management across social channels, responding to comments and messages in a timely and professional manner.
- Maintain Budgets: Monitor spend, and ensure campaigns are delivered on time and within budget.
Requirements
- Hands-On Experience: 3+ years of professional social media experience, with a focus on both paid and organic campaigns.
- Technical Skills: Proven expertise with Meta and LinkedIn Ads platforms; familiarity with Reddit and content syndication platforms is a plus. Experience using social media management and analytics tools (e.g., HubSpot, Rival IQ, Google Analytics, and more). Graphic design or video editing skills (e.g., Canva, Adobe Creative Suite) a plus.
- Creative Skills: Strong copywriting and content creation skills, including the ability to adapt tone and messaging for different audiences.
- Analytical Mindset: Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable recommendations.
- Detail-Oriented: Exceptional attention to detail and organizational skills.
- Communication: Excellent verbal and written communication abilities.
Benefits
- Competitive Pay: Starting at $70K+
- Remote-first culture: Work from anywhere in the world with a great internet connection.
- Growth opportunities: We invest in your professional development.
- Collaborative team: Work with passionate, high-performing colleagues.
- Cutting-edge tech: Leverage the latest in marketing technology.
- Great Benefits: Comprehensive health, dental, and vision insurance, unlimited PTO and 1 Wellness Day per Month (in addition to Unlimited PTO)
Top Skills
What We Do
There are thousands of “SEO experts” and most give you zero accountability.
You’ve never worked with an SEO partner like us. We help elite personal injury law firms dominate first page rankings through search engine optimization.
The personal injury space is absolutely saturated and if we’re being honest, most of our competitors deliver only the sizzle and never the steak.
We can’t promise you that we’re the cheapest option available, but we can promise that no agency has a more experienced staff…or better results.
“The retainer I pay – without any hesitation – is the best ROI of any marketing dollar I spend. It’s the most cost effective way to get good, qualified cases.” ~ Stewart J. Guss, Attorney at Law
Delivering exceptional service and aggressive growth means limiting who we work with. Our clients are our partners: we implement quickly, communicate openly, and invest seriously to dominate the first page.
SEO is an investment; so is law school and studying for the bar. Many clients see a return on investment in as little as six months
When you’re thinking of hiring an SEO agency, you’re looking for who can produce results, execute at the highest level, and most importantly:
Deliver proof, not promises. Our clients rank for keywords like:
⚖️ “Houston Car Accident Lawyer” (Stewart J. Guss, Esq.)
⚖️ “Philadelphia Car Accident Lawyer” (Gabriel Levin, Esq.)
⚖️ “Chicago Car Accident Lawyer” (Dave Abels, Esq.)
We’ve even had a client rank on the first page nationwide for “Car Accident Lawyer.”
The best in the industry trust us to deliver the rankings, traffic, and cases other firms can’t.
Accountability starts at the top. Most agencies hide behind excuses and jargon. They take your money, work hard for a month, then coast.
You deserve better; that’s why we exist.
We will personally be involved in your campaign, from strategy to execution. We invite you to hold us accountable – starting right now.
Let's Talk.
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