Social Media Specialist

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
The Social Media Specialist will collaborate closely with the Social Media Manager and Director to execute innovative social media and influencer campaigns. This role entails coordinating with programming partners, social media agencies, and various internal departments to implement comprehensive social strategies. The Specialist will assist in conceptualizing social media posts, creating engaging content, scheduling, and reporting on performance metrics.
The ideal candidate will be versatile, adept at juggling multiple projects while supporting the overall marketing strategy. A strong creative flair, excellent grammar skills, and effective written communication are essential for success in this position.
In collaboration with our Creative Services team, the Specialist will develop content for key social channels, including Facebook, Instagram, TikTok, and LinkedIn. Additionally, the role may involve creating supplementary materials using tools like Canva, as well as capturing live content from events and store visits. The Specialist will also partner with our paid media team to ensure alignment between owned and paid channel strategies, all while enhancing the Optimum brand for both consumer and business services.
Responsibilities

• Manage communications with programming partners (e.g., Max, Paramount, Universal) to secure marketing materials for our channels.
• Create engaging SEO articles in collaboration with the WebOps team and programming partners.
• Assist in maintaining Optimum's social media editorial calendar by developing brand and product content for weekly posts.
• Support the management of quarterly influencer marketing campaigns and the social media advocacy program.
• Stay informed on trending social media topics to shape our content and owned channel strategies.
• Ideate and produce branded content from concept to completion, including scriptwriting, filming, editing, and graphic design.
• Oversee our YouTube channel by uploading videos on behalf of various teams within the organization.
• Coordinate social media asset requests with our in-house creative services team.
• Submit social media boost requests to our agency partners.
• Schedule, track, measure, and analyze the performance of social media content.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media marketing or a related role.
• Proficient in social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Strong understanding of social media analytics tools and content management systems.
• Excellent written and verbal communication skills, with a strong command of grammar.
• Demonstrated ability to create compelling content that engages audiences.
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
• Familiarity with SEO best practices and content optimization strategies.
• Proficient in design tools such as Canva and video editing software preferred.
• Strong organizational skills and attention to detail.

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $64,260.00 - $105,570.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City