The Role
Manages social media strategy, calendars, content creation, publishing, community engagement, influencer relationships, and social campaigns across multiple platforms. Coordinates photography and videography partners, supports advertising content, monitors Google, Meta, and TikTok analytics, and uses performance insights to improve campaigns. The role also contributes to brand awareness, website traffic, leads, and sales through engaging, trend-aware content.
Summary Generated by Built In
We’re looking for
a creative, organised and social-media-savvy Social Media Specialist to join
our Marketing team.
If you know your
Reels from your TikToks, love spotting the next big social trend, and can turn
a great product into content people actually want to engage with, this could be
the role for you!
You’ll play a key
role in growing our social media presence, building our online community,
working with influencers and creating content that ultimately drives engagement,
website traffic, leads and sales.
You’ll work
closely with the Creative Director, Marketing Operations Manager, outsourced
videographers, TikTok freelancers and digital agencies to bring the brand to
life across social media.
What You’ll Be
Doing
Social Media
Management
- Help develop and implement an
engaging social media strategy aligned with the overall brand vision.
- Manage the social media content
calendar across multiple platforms.
- Plan, create, schedule and publish
engaging content across Instagram, Facebook, LinkedIn and TikTok,
including Farm Shop social pages.
- Oversee and coordinate content
creation with internal and external creative partners.
- Create content that drives
engagement, website traffic and brand awareness.
- Support the development of social
media advertising content.
- Manage community engagement by
responding to comments, questions and messages and directing queries to
the relevant teams.
- Keep up to date with social media
trends, platform changes and new opportunities.
- Help identify creative,
cost-effective ways to grow our online following and engagement.
Influencer
Management
- Help develop and implement an
influencer strategy to reach new audiences and demographics.
- Identify and coordinate with
influencers to create brand awareness and social buzz.
- Work with influencers around product
launches, seasonal campaigns and other marketing activities.
- Coordinate influencer PR packages
with the Marketing Operations Manager.
- Build positive relationships with
influencers and other brand collaborators.
Photography
& Videography
- Coordinate freelance photography and
videography requirements with the Creative Director and Marketing
Operations Manager.
- Help arrange content shoots for
social media, websites, catalogues and other marketing channels.
- Ensure visual content is on-brand,
engaging and suitable for each platform.
- Video editing experience will be a
definite advantage.
Analytics
& Performance
- Monitor social media performance and
engagement.
- Assist with analysing social media
and advertising metrics.
- Use insights from Google, Meta and
TikTok analytics to understand what content works and where
opportunities exist.
- Help improve future campaigns based
on performance data.
Requirements
- A degree or equivalent qualification
in Marketing, Media, Mass Communication, Business Communication or
a related field.
- Additional certifications in Social
Media Management, Photography or Platform Optimisation would be
advantageous.
- 3–5 years’ experience in social media
management.
- Strong experience in social media
planning, content creation and campaign execution.
- A solid understanding of Google,
Meta and TikTok analytics.
- Experience with at least one of the
following tools:
- Adobe Creative Suite
- Photoshop
- Lightroom
- Canva
- Monday.com
- Trello
- HubSpot
- Strong copywriting skills you’ll
complete a copywriting test during the interview process.
- Excellent English communication
skills.
- A sharp eye for detail and a strong
sense of what makes content stand out.
- Excellent organisational skills and
the ability to stay on top of deadlines.
- A genuine passion for social media,
content and brands.
- Strong awareness of current social
media trends and industry developments.
- Video editing experience is
advantageous.
- A portfolio of your work is
required for review during the recruitment process.
Skills Required
- Degree or equivalent qualification in Marketing, Media, Mass Communication, Business Communication, or a related field
- 3-5 years of experience in social media management
- Strong experience in social media planning, content creation, and campaign execution
- Solid understanding of Google, Meta, and TikTok analytics
- Experience with at least one of Adobe Creative Suite, Photoshop, Lightroom, Canva, Monday.com, Trello, or HubSpot
- Strong copywriting skills
- Excellent English communication skills
- Strong attention to detail and understanding of engaging content
- Excellent organizational skills and ability to meet deadlines
- Awareness of current social media trends and industry developments
- Portfolio of work for recruitment review
- Certification in Social Media Management, Photography, or Platform Optimisation
- Video editing experience
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The Company
What We Do
Sabenza IT is a niche recruitment company specializing in Information Technology, SAP, Finance, and Engineering roles, with over 23 years of experience.
