Position Overview
The Social Media Specialist is a high-velocity, trend-aware creative executor responsible for building brand presence, driving organic audience engagement, and executing search-engine-optimized content frameworks. Operating at an individual contributor execution level, this role bridges short-form video storytelling with localized SEO article writing to guide financially distressed consumer segments toward credit wellness. The ideal candidate possesses a strong narrative mindset, video editing capabilities, high execution discipline, and a deep understanding of Southeast Asian digital culture
WHAT WILL YOU DO?1. Social Media Management & Viral Content Creation
- Manage and publish daily short-form and long-form assets across TikTok, Instagram, Threads, Facebook, and Reddit.
- Produce trend-based, story-driven, and educational content, using video and motion graphic tools to execute basic video transitions, visual optimization, and audio synchronization.
- Maintain disciplined content calendars, ensuring a 95% publishing consistency rate on schedule each month.
- Handle daily community interactions with empathy and creative de-escalation, maintaining a 90% response rate within 24 hours to drive a 10–15% month-over-month engagement growth.
2. Localized SEO Content Writing & Topical Authority
- Research and author SEO-optimized articles, pillar pages, landing pages, and FAQs focusing on debt consolidation and personal finance topics tailored for Filipino readers.
- Conduct keyword research (primary, secondary, long-tail) and map keywords to search intent across topic clusters.
- Craft localized, jargon-free copy integrating local terminology (e.g., utang, sweldo, online lending apps) and peso figures to strip away subprime debt stigma.
- Implement on-page SEO best practices—optimizing title tags, meta descriptions, heading structures (H1–H3), URL slugs, image alt text, and internal links.
- Conduct content refreshes to update existing articles, maintain rank positioning, and protect domain authority.
3. Audience Engagement & Brand Perception
- Deliver solution-oriented, empathetic communication across comment sections and direct messages to convert audience trust into user acquisition.
- Generate active community interaction initiatives and gather audience-driven insights to refine front-end messaging hooks.
4. Performance Diagnostics & Trend Analysis
- Monitor channel analytics to continuously evaluate engagement rates, video completion loops, click-throughs, and SEO traffic outcomes.
- Submit active trend and content opportunity recommendations to course-correct underperforming social and editorial assets.
5. Cross-Functional Alignment & Growth Scaling
- Collaborate cross-functionally with product and growth marketing teams to ensure front-end creative narratives match current product capabilities.
- Support marketing experimentation pilots, iterating creative assets rapidly to optimize organic acquisition channels.
CORE COMPETENCIES
- Viral Short-Form Content Production: Hands-on mastery of scriptwriting, trend adaptation, and CapCut video editing tailored for Southeast Asian social platforms.
- Localized SEO Writing & Keyword Mapping: Capability to map search intent, build topic clusters, and draft empathetic, localized financial copy.
- Social Media Funnel Discipline: Commitment to publishing consistency, strict SLA management, and audience engagement metrics.
- Empathetic Brand Communication: Skill in de-escalating customer inquiries and addressing financial debt topics with clarity and empathy.
- Data-Aware Trend Optimization: Ability to interpret engagement and search metrics to refine creative structures and distribution hooks.
- Bachelor's degree from a reputable university in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related commercial discipline.
- Minimum 1–2 years of hands-on experience in social media management, SEO content writing, or digital marketing in fast-paced startup or B2C environments.
- Verified track record of managing multi-channel social media platforms and producing short-form video content.
- Preferred experience appearing on-camera or directing video production.
- Full professional fluency in both written and spoken English to draft structured operational documentation and communicate effectively with global stakeholders.
Skills Required
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related commercial discipline
- 1-2 years of hands-on experience in social media management, SEO content writing, or digital marketing
- Experience in a fast-paced startup or B2C environment
- Verified track record managing multi-channel social media platforms
- Experience producing short-form video content
- Full professional fluency in written and spoken English
- Experience appearing on-camera or directing video production
What We Do
Payreto stands for OPERATIONS EXCELLENCE. We are a Knowledge Process company that provides customizable operations solutions for the financial services industry. Our job is to fuel our financial institution partners’ operations excellence by embedding our world-class support principle and wide-ranging knowledge applications. We address any operations problems our partners might face thru our four pillars of services: 1. Onboarding as a Service Achieve an agile onboarding application process with a solid customer due diligence and transaction monitoring while acquiring customers targeted to your compliance criteria 2. Payments as a Service Go to market quickly and offer advanced global payment processing through our PCI Level 1 certified white-label multi-gateway approach 3. Finance as a Service Streamline your back office processes with a team of experts focused on finance & accounting, reconciliation, and reports 4. Contact as a Service Manage customer and merchant inquiries with a 24/7 contact center and technical support Here in Payreto, our team is geared towards global reach and experience - a culture we aim to nurture long-term. This commitment to our team is our pledge to our partners and clients as we continue to grow and become the leading and trusted operations partner for financial institutions around the globe.
