Social Media Specialist

Posted 2 Days Ago
Be an Early Applicant
Rockville, MD, USA
In-Office
25K-30K Hourly
Mid level
AdTech
The Role
Develops and executes social media strategies and campaigns for agency clients and internal initiatives. Responsibilities include audience segmentation, content creation, storytelling, campaign scheduling, brand and accessibility compliance, platform management, collaboration with designers and copywriters, and engagement-metric analysis. The role is part-time and remote, with occasional travel to the Rockville, Maryland office or client sites.
Summary Generated by Built In

Montage Marketing Group is seeking an experienced marketing, public relations, or communications professional to develop and execute social media strategies for our award-winning agency. This opportunity will allow you to leverage your creativity, innovation, and conceptual thinking to deliver high-impact social media campaigns for both external clients and internal agency initiatives.

This is a part-time, non-exempt position working a remote schedule from your home office. Occasional travel to the Rockville, Maryland office or client site may be required. The anticipated hourly rate for this position is $25-$30. Hours and scheduling are flexible, and remote options are available for those residing in: Virginia, Maryland, Washington D.C., Delaware, New York, West Virginia, North Carolina, Texas, Florida, and Arizona.

Position Overview:

Campaign Design and Strategy:

  • Design, develop, and execute a variety of external client-facing campaigns, along with internal agency marketing and outreach initiatives.
  • Research, compile, and synthesize complex information and/or technical health concepts into compelling social media campaigns and outreach.
  • Lead audience segmentation and targeting approaches, applying a strong understanding of content nuances and end user personas.
  • Work alongside project teams to create campaign timelines, calendars, and schedules.

Content Creation:

  • Demonstrate knowledge across a variety of social media platforms to deliver impactful and engaging content focused on project or client outcomes.
  • Partner with graphic designers and copywriters to ideate, develop, refine, and perfect content messaging and visuals.
  • Co-create impactful storytelling concepts and ideas through the lens of intended target audiences.
  • Apply prescribed client branding standards and accessibility requirements across all content collateral.
  • Explore and recommend innovative and captivating mediums, selecting and deploying the methods that generate the highest impact.
  • Coordinate with data analysts to track key engagement metrics. Oversee the development of data-driven campaign adaptations.

Required Qualifications:

  • 3+ years of professional experience developing and executing social media campaigns.
  • Expertise across social media platforms, including X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, TikTok.
  • Strong working knowledge of social media principles, including content creation, audience engagement, hashtags, trends, and platform-specific content.
  • Excellent organizational skills and ability to manage multiple assignments and deadlines.
  • Demonstrated creativity and interest in developing video or digital content for social media platforms.
  • Excellent writing, editing, and storytelling skills.
  • Professional judgement when representing an organization publicly on social media.
  • Background in public health communications, graphic design, or similar.

Preferred Qualifications:

  • Bachelor’s degree in communications, journalism, marketing, public relations, or similar field.
  • Located within a commutable distance to offices in Rockville, MD.
  • Experience supporting federal, state, or local government clients.
  • Background in technology, environment, or transportation industries.

About Montage Marketing Group

Montage Marketing Group is an award-winning marketing firm focused on making connections—and making a difference. Our people are innovators and co-creators, visionaries, and hard-working change makers. Our purpose is to make connections with people, to get them to stop and think, to feel and act. Proven experts in engagement, outreach, communication, event planning, and experiential design, we’re a third party-certified woman business enterprise, and a member of the US Small Business Administration’s 8(a) program.

Why Montage?

Because we’re a caring team of collaborative creatives—people who care as deeply about each other as we do about our work. We know that true teamwork happens only when each person’s voice is valued, each one’s contribution is celebrated, and success is always shared. We encourage each team member to realize their full potential. And we invite people to make our agency their pathway to fulfillment.

Montage Marketing Group is an E-Verify company and a Drug-Free Workplace.  

Skills Required

  • 3+ years of professional experience developing and executing social media campaigns
  • Expertise across X/Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, and TikTok
  • Strong knowledge of social media principles, content creation, audience engagement, hashtags, trends, and platform-specific content
  • Excellent organizational skills and ability to manage multiple assignments and deadlines
  • Creativity and interest in developing video or digital content for social media platforms
  • Excellent writing, editing, and storytelling skills
  • Professional judgment when representing an organization publicly on social media
  • Background in public health communications, graphic design, or a similar field
  • Bachelor's degree in communications, journalism, marketing, public relations, or a similar field
  • Located within a commutable distance to offices in Rockville, Maryland
  • Experience supporting federal, state, or local government clients
  • Background in technology, environment, or transportation industries
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The Company
HQ: Bethesda, MD
42 Employees
Year Founded: 2015

What We Do

Montage Marketing Group, LLC is a minority and woman-owned small business dedicated to fostering and delivering world-class campaigns. We provide big-agency, integrated marketing with small business focus, attention and efficiency. We deliver client solutions that are powerful and realize the big ideas that move your business forward. ‘Montage’ is the process or technique of selecting, editing, and piecing together separate sections to form a continuous whole. In that spirit, the Montage name reflects the putting together of the right elements to form a whole picture of and for its clients. We provide value to the market in 3 ways: Montage Experiential : We deliver effective integrated experiential marketing Montage Portal : We support a brand’s procurement process by connecting them to the marketing small business marketplace Montage Resources : We promote small business value by providing tangible tools and resources for small business marketers Services We create customer experiences bookended by marketing tools meaningful to your customer and drive result We understand the audience and the business purpose of the marketing: Audience intelligence Data and market analysis Strategic approach We ignite the audience through: Program Management Concept development Creative Production Staffing Customer Experiences We motivate and track audience action: ROI modeling Customer journey tracking Campaign Optimization Campaign Support Advertising PR Social Digital Sweepstakes & Promotions Size: Woman Owned Small Business (WOSB) Cage Code: 7BCV5 DUNS: 079711301 NAICS: 541613-Marketing Consulting Services, 541810-Advertising Agencies, 541820-PR Agencies, 541830-Media Buying Agencies, 541840-Media Representatives, 541850-Outdoor Advertising, 541860-Direct Mail Advertising, 541870-Advertising Material Distribution Services, 541890-Other Services Related to Advertising 541910-Marketing Research and Public Opinion Polling

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