Social and Programmatic Media Specialist

Social Media Specialist (Hybrid)

Media Works is looking for a Social Media Specialist with 3-4 years of experience in media buying across various social platforms. Media Works is a highly-respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 36 years and have a great diverse client list that has grown with us over the years.

Position Summary:

The Media Specialist position at Media Works offers a unique opportunity to plan, execute, and optimize media across multiple platforms. The role is responsible for assisting Account Managers with placement of all social media for existing clients. The position requires knowledge of platforms such as Meta, X, Pinterest, Next Door etc. This position is considered exempt under the Fair Labor Standards Act (FLSA).

Responsibilities:

· Gathers, organizes & presents competitive and industry research as well as preparing market analysis.

· Oversees various social media budgets, ensuring efficient allocation and optimal performance.

· Works with the account team to best use multi-platform media mix including traditional, digital/social media outlets to best meet clients’ goals and objectives.

· Manage day-to-day tasks associated with stewarding client-approved media plans.

· Has knowledge & understanding of campaign set up and implementation in platforms such as Meta, LinkedIn, X, Next Door, Pinterest etc.

· Understands digital performance metrics/ KPIs measurement.

· Compiles digital and social media into digital planning documents.

· Media execution project management, including management of assets tracking/trafficking, process control and adherence, and quality control monitoring.

· Reporting analysis and tracking.

· Paces digital media.

· Conducts A/B testing and iterate on ad creatives to improve performance.

· Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.

· Provides an energy level that brings new and exciting ideas to the overall media strategy

Experience, Education, and Skills:

· Microsoft Word, Excel, and Power Point

· Experience with digital ad servers and setting up social campaigns including a strong understanding of various social platforms and their advertising capabilities.

· Experience building target audiences and implementing social media campaigns.

· Adaptability to changing market conditions and platform updates.

· Skilled in reporting analysis.

· Ability to analyze digital trends and make informed decisions.

· Time management skills in a fast-paced & fun environment.

· Strong written and communications skills.

· Bachelor’s degree preferred

*This is a full-time opportunity based out of Baltimore, MD*

Physical Requirements:

• Must be able to be in a stationary position for long periods of time.
• Must be able to operate computer keyboards
• Must be able to read computer screens.

Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.

Job Type: Full-time

Salary: Commensurate with experience

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Experience:

• Google Ads: 2 years (Required)
• Keyword research: 2 years (Required)

Work Location: Hybrid in Baltimore, MD 21209