Social Media Operations (Chinese Speaker)

Posted 4 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Mid level
HR Tech
The Role
Own and grow the company’s social media presence for overseas markets (primarily Brazil and Mexico). Develop content strategy, launch campaigns and community activities, research local trends, create culturally tailored content, build fan communities, and analyze performance to optimize user acquisition and engagement.
Summary Generated by Built In

Position: Social Media Operations professional (Chinese speaker)

Location: Georgia (relocation required)

About the Role:
On behalf of our client, a fast-growing iGaming company, we are seeking a dynamic Social Media Operations professional (Chinese speaking) to join the office in Tbilisi, Georgia. In this role, you will take full ownership of the company's social media presence in key Latin American markets, driving brand awareness, audience engagement, and user acquisition through culturally tailored content strategies.

 Key Responsibilities:

  • Lead content strategy and growth planning for social media accounts (Facebook, Instagram, TikTok, YouTube, Telegram, etc.) in overseas markets, with a primary focus on Brazil and Mexico. Develop high-quality official social media pages and matrix accounts.
  • Demonstrate the ability to grow accounts from scratch, including establishing brand tone, content matrix, and fan communities, while rapidly achieving user growth.
  • Conduct in-depth research on local user culture, trending topics, memes, and entertainment trends in overseas markets to produce highly engaging and interactive content.
  • Plan and execute topic challenges, online campaigns, and community interactions to enhance fan loyalty and conversion.
  • Analyze content performance data and user behavior to continuously optimize content and operational strategies.

Requirements:

  • Bachelor's degree or above, preferably in Marketing, Media, Advertising, Content Creation, or related fields.
  • At least 3 years of experience in media operations or content strategy/management within the iGaming industry.
  • Familiar with overseas social media platform mechanics and user growth strategies, with the ability to adapt content across different cultures.
  • Fluent in Chinese and basic English.

What We Offer:

  • A competitive salary package.
  • Relocation package including flight ticket, visa expenses, accommodation, and meals.
  • Extensive opportunities for professional development and career growth within a fast-paced, expanding company.

Skills Required

  • Bachelor's degree or above
  • Degree in Marketing, Media, Advertising, Content Creation, or related field
  • At least 3 years of experience in media operations or content strategy/management within the iGaming industry
  • Familiarity with overseas social media platform mechanics and user growth strategies
  • Fluent in Chinese and basic English
  • Willingness to relocate to Tbilisi, Georgia
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The Company
Dubai
26 Employees
Year Founded: 2022

What We Do

Lestars Management Consultancy LLC has been incorporated in March 2022 in Dubai, United Arab Emirates. This is a platform which seeks to become a real business partner that assist clients in pursuing Global Business Development. Since the founding of the firm, every consultant at M/s Lestars Management Consultancy LLC is striving to provide consulting services that makes us a “Real Business Partner” for our clients. We are one place for all business solutions. We assist business’s operations to provide a smooth working environment for obtaining the goals and objectives by using minimum and cost effective resources. No matters how difficult the challenge or how long the process to provide the best solution, we thoroughly examine our clients’ operations to enables them to achieve their goals, based on their extensive experience and knowledge accumulated through serving clients operating in every industrial sector. we deliver the best practice to each client, taking account of different culture aspects and business customs of each country. It is our policy to continue to work closely with each client with a sense of commitments on a long term basis to ensure that the best practice are integrated into its operations.

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