Social Media Marketing Lead

About Salmon
Salmon is a technology-driven financial company building modern banking and lending in Southeast Asia, starting with the Philippines. We improve financial access for millions in underserved markets. Our products are reliable, fast, and work seamlessly – giving people more time, control, and confidence. In just 3 years, we grew to 2M+ users with $310M+ in backing. Here, ownership is real: you build from day one, solve meaningful problems, and shape outcomes.
About the role
As Salmon's Social Media Marketing Lead, you'll own our social media end to end – strategy, content, and the creator team – and grow it from informative to something people actually engage with.
This is a build-from-the-ground-up role. You'll set content direction, define the pillars, lead in-house creators, and partner with Brand, PR, and agencies. You'll own the strategy and stay hands-on with production.
What you'll do
Own the social function

• Own Salmon's social strategy across TikTok, Facebook, Instagram, LinkedIn, and emerging platforms

• Build and lead the in-house creator team – hiring, coaching, quality bar, and workflows

• Set the content pillars that serve brand, financial education, and growth

• Decide where to spend attention across channels, and cut what doesn't perform

Grow reach through engagement

• Grow reach by earning engagement – content people follow, save, and share

• Stay ahead of platform trends, formats, and shifts in how people use social

• Move fast on content around campaigns, partnerships, launches, and cultural moments

Lead content and stay hands-on

• Lead planning, creation, publishing, and iteration

• Build content across financial education, product stories, lifestyle, and customer money moments

• Review the team's and partners' output against the brand and the audience it's for

• Produce hands-on while the function is still small

Work across the company

• Work with Brand, PR, Media, Growth and HR to turn initiatives into social-first content

• Translate partnerships and activations into content that fits each platform

Measure what matters

• Track reach, engagement, and audience growth as the primary signals, and use them to decide what to make more of

• Build reporting that shows how social is moving, and where the next opportunity is

What makes you a strong fit

• 5–6+ years in social media, content marketing, or digital marketing

• Proven organic growth on Facebook, TikTok and other key platforms – reach earned through engagement

• You've led a team or a group of creators and owned content quality (required, not a plus)

• A track record of building and running social strategies that worked

• A strong grasp of content, storytelling, audience growth, and platform trends

• Comfortable owning the strategy and producing hands-on

• You can run several priorities at once and keep them moving

• You can align different teams and departments around one content plan

Bonus

• Fintech, banking, technology, e-commerce, or digital-first brands

• Agency experience across multiple brands or campaigns

• You've launched and scaled a social channel from zero

• Familiarity with paid social, influencer marketing, and content amplification

• Experience with performance and growth teams, and with attribution frameworks

What you're joining
Our team is the product. You'll join at a stage where the social function is still being shaped, where the distance from an idea to a published piece is short, and where your work directly moves how millions of Filipinos see Salmon. We hire builders who decide, take responsibility, and carry work through.